A study has revealed that England's screening programme has successfully averted 20,000 instances of bowel cancer over the course of a decade.
The initiative, which initially targeted individuals aged 60 and above, since 2006, is now set to extend its reach to those aged 50 and older starting in 2025.
Colorectal cancer ranks as the third most prevalent form of cancer globally, and projections from the World Health Organisation predict a staggering rise to 3.2 million new cases annually by 2040, resulting in 1.6 million deaths each year.
In the UK, nearly 43,000 individuals are diagnosed with bowel cancer annually, The Guardian reported.
The routine NHS bowel cancer screening reduces the likelihood of succumbing to bowel cancer which stands as the fourth most prevalent form of the disease.
Screening plays a pivotal role in averting bowel cancer or detecting it in its initial phases, facilitating more effective treatment.
The typical progression of bowel cancer involves the development of polyps over a span of 10 to 15 years.
Symptoms include changes in toilet habits, abdominal pain, and the presence of blood in stools.
National screening programmes strive to prevent colorectal cancer by identifying and removing polyps before they turn cancerous.
The NHS screening initiative was initially launched in 2006 for adults aged 60 to 69, eventually expanding in 2010 to include individuals aged 60 to 74.
Participants receive an NHS bowel cancer stool sample kit every two years, and if blood is detected, they are offered a colonoscopy.
Research conducted by the University of Bristol and University Hospitals Bristol and Weston NHS Foundation Trust, utilising data from the National Cancer Registration and Analysis Service database, analyzed bowel cancer rates before and after the inception of the screening programme.
The findings indicate that rates of colorectal cancer in the lowermost portion of the large bowel have declined by almost 15% since the introduction of the programme in 2006, potentially preventing around 20,000 cases.
However, the reduction for cancers in the uppermost section of the colon was minimal due to the inherent challenges in detecting and removing polyps through colonoscopy.
Dr David Messenger, co-author of the report and consultant colorectal surgeon at Bristol Royal Infirmary, suggests that the study warrants consideration for offering screening to younger adults, given the rising incidence of bowel cancer among individuals under 50.
Dr Lisa Wilde, from Bowel Cancer UK, emphasises the significance of screening and highlights the potential impact of enhancing the screening programme to enhance its effectiveness.
She urges eligible individuals to participate in screening, emphasising its potential to save lives.
Additionally, Dr Claire Knight, senior health information manager at Cancer Research UK, welcomes the study's promising outcomes, noting that it could potentially reduce cases among those screened, particularly in more disadvantaged areas where the risk of developing bowel cancer is higher.
To ascertain the full extent of bowel cancer screening's preventive capabilities and early detection potential, further research over extended periods will be necessary.
Along with the primary symptoms of bowel cancer including blood in the stools, alterations in bowel patterns, increased frequency or diarrhea, bloating, a decrease in appetite might manifest, coupled with unintended and substantial weight loss and unexplained fatigue.
While these symptoms don't necessarily indicate bowel cancer for most individuals, it is recommended to consult a general practitioner if any of these symptoms are experienced for a duration exceeding four weeks.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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