Scotland raises a glass to Indian demand for whisky Demand for Scotch in India is booming
Eastern Eye Staff
Scotch whisky exports rose 3.1 per cent in the first six months of 2016, driven by booming demand in India, a market that whisky’s trade body says should be a top trade priority for Britain as it navigates its exit from the European Union. Demand in India, where the market grew 41 per cent by volume and 28 per cent by value, helped drive total global sales to 533 million bottles equivalent. That marked the first increase in global whisky sales volumes in three years, the Scotch Whisky Association (SWA) said last Friday (16). In value terms, total Scotch exports…
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