INDIAN two-wheeler giant Royal Enfield’s Interceptor 650 has emerged as the best-selling motorcycle in post-lockdown UK.
The classic roadster topped sales in the country for June, as per the Motorcycle Industry Association (MCIA) data for the 125cc-plus category, the company said in a statement.
It was also reported to be the highest-selling motorcycle in the 250cc-750cc category in the UK for the last 12 months, along with the Royal Enfield Himalayan at the fourth position in the market.
This is a first-of-its-kind feat by any Indian two-wheeler manufacturer selling in the UK, Royal Enfield highlighted, adding that the response from customers had propelled it to become one of the fastest growing motorcycle brands in the country.
“Dominating the mid-segment in the UK for a year, is a truly remarkable achievement that we are very proud of,” said the company’s CEO, Vinod K Dasari.
“We are equally delighted with the success of our adventure-tourer Himalayan which has been among the top five best selling middle-weight motorcycles in the UK consistently over the last 12 months.”
Since its launch, the Interceptor 650 has been gaining momentum among consumers, and has won several awards globally, he added.
“It has paved the way for us to grow from strength to strength; by building more awareness and aspiration for the brand in international markets, and by growing the 500cc-plus category more than four-times in India,” said Dasari.
Led by Interceptor 650 and the Himalayan, Royal Enfield recorded an overall volume growth of 96 per cent across its international markets in 2019-20, with Europe registering 100 per cent growth.
In the UK, the company made significant inroads in expanding its retail footprint to 67 customer touch points. The brand said it had heavily invested in expanding its marketing, sales and service teams to manage the growth.
“Our vision is to expand and lead the middleweight motorcycling segment across the world,” said Dasari. “Towards this vision and further strengthening our position as a truly global brand, Royal Enfield has been consistently focusing on widening its footprint in international markets and creating engaging experiences for enthusiasts.”