Highlights
- Producers of Ramayana have reportedly declined a £65 million streaming offer from Netflix
- The two-part film is said to be mounted on a budget of around £370 million
- Team is positioning the project as a large-scale global theatrical event
- Cast includes Ranbir Kapoor, Yash and Sai Pallavi
Focus remains on theatrical ambition
The makers of Ramayana are understood to have rejected a substantial £65 million offer from Netflix for the film’s streaming rights, choosing instead to prioritise a wider theatrical strategy. The decision signals confidence in the film’s ability to generate higher returns through cinema releases before moving to digital platforms.
Betting on scale and long-term value
Mounted as a two-part epic with a reported budget of around £370 million, Ramayana is among the most expensive Indian film projects to date. By holding back from an early streaming deal, the producers appear to be aiming for sustained revenue across theatrical, satellite and eventual digital windows rather than a single upfront sale.
Star cast and global positioning
Led by Ranbir Kapoor, with Yash and Sai Pallavi in key roles, the film is being developed with a global audience in mind. The scale of the production and casting choices reflect an effort to position Ramayana beyond the domestic market.
Digital release likely at a later stage
While a streaming debut has reportedly been ruled out for now, Ramayana is still expected to arrive on digital platforms after its theatrical run. The delay suggests a conventional release model, allowing the film to maximise box office potential before transitioning to OTT.
