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Ram Madhvani on Dhamaka: There are some stories worth telling again

Ram Madhvani on Dhamaka: There are some stories worth telling again

The trailer of Ram Madhvani ‘s Dhamaka was released on Tuesday (19). The movie, which stars Kartik Aaryan, Mrunal Thakur, and Amruta Subhash, is an adaptation of the South Korean film The Terror Live (2013).

According to PTI, at the trailer launch of the film in Mumbai, while talking about the similarities between the two films, Madhvani told the reporters, "How many times have you seen 'Ramayana' and Shakespeare's plays? There are some stories worth telling again and I feel those adaptations make sense as they allow us to reach a whole new generation.


"There is perhaps a sense of excitement when you watch something again. It also depends on whether it is a good or bad adaptation; we hope it is a good adaptation. We respect the work that has come to us and it is very different," he added.

Madhvani pointed that the movie is "not about journalism", but the media serves as a backdrop in the plot.  He further added, "We have seen photographers standing for two-three hours without food and water and it is an incredible job that you are doing. It is a human drama story. It's an emotional story about an ambitious man and about the things that you gain and lose as you climb the ladder of success.”

Thakur, who plays the role of a journalist in the movie, said, "I always wanted to be a crime journalist. As an actor working with Ram, I gained that opportunity to work with him because he is my dream director to work with. The minute I got this opportunity I wanted to make it work.”

"As a journalist, there are several responsibilities about field reporting. So I saw a lot of videos and did research, we had workshops. It's a very tough job. Every day was risky but this role was very important for me to discover many things. The dream that didn't get fulfilled in my college, it happened through Dhamaka," the actress added.

Dhamaka will premiere on Netflix on 19th November 2021.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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