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No choice but to raise prices after wholesale price increases, retailers say

By Aled Thomas, Local Democracy Reporter

Some food shops in Swindon have been criticised by customers for increasing the prices of staple goods in the coronavirus crisis.


But some say they haven’t and others say they have had their wholesale prices increased, and have no choice.

A member of staff at Baraka Groceries in Lagos Street said the shop has increased its prices because wholesale prices have gone up and there are fewer supplies.

He said: “We have thing like rice from three or four suppliers, not just one, and they’ve all put their prices up. And we are not getting enough. We used to get a pallet with 100 packets, and now it’s just 10.

“Vegetables have gone up as well, especially if they’re from India and not Europe. The supplier said because people are not flying now from India, it’s just cargo and the transport costs are higher, so prices have increased.”

One shopkeeper, Nazarul Ruhel, who runs Masala Bazaar in Manchester Road, said he hadn’t increased prices but supplies had been affected by panic buying: “There was panic buying in the store, and we found it difficult to get extra supplies, but we’ve had a delivery since then and we’ve got rice now.”

Upset consumers have also been talking to councillors. Coun Adorabelle Shaikh, who represents Central ward, said: “We have been inundated with people complaining about prices suddenly rising – this includes grocers in Manchester Road, Corporation Road and Groundwell Road, but all across the central area of town.

“They’re saying things like a £20 sack of rice is now priced at £40. We spoke to some of the shopkeepers and they were saying it’s the wholesalers who are putting up the prices, which the shops then have to pay.

“This is a very difficult time for everybody and I don’t think wholesalers or shops should be looking to take advantage.

Coun Shaikh added: “I think the government should act on this issue and hold the wholesalers and the shops below them in the chain below accountable. Price inflation just causes financial hardship. This behaviour is not acceptable at a time of emergency.

“People have lost jobs, it’s hitting many families hard, and if this continues people will be out of pocket.”

Coun Shaikh said she has asked the borough council’s officer to investigate and has been told they will look into the matter.

There has been a worldwide increase in the commodity prices for staples such as rice and wheat, particularly that used for pasta, as a result of the pandemic.

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.