New book looks at family power relationships

• Eastern Eye Staff
• 06 July, 2016

By: Eastern Eye Staff

DO MUMMYJIS really hold the power in household kitchens? How do factors of age, size and eyesight matter when it comes to choosing breakfast serials in India? Do Britons have an inbuilt superiority complex? These are the type of questions that Martin Lindstrom, a Scandinavian type of Sherlock Homes, answers as he spends his life travelling the world, making observations of other cultures by talking to people, gaining access to their homes and online habits. Lindstrom is the author of a recently published book called Small Data, The Tiny Clues that Uncover Huge Trends. A central premise of the book…

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