‘Music has the power to influence one’s thoughts’


A new generation of artists is expanding the musical horizons in India and bringing something new to a rapidly-growing scene that is becoming more innovative. Hailing from Gurgaon in India, one of the loud voices is a unique artist named Nivid, who has been described as a ferocious industrial rock musician and a musical embodiment of anger. Nivid is composer, multi-instrumentalist and producer Aditya Virmani, who is a one-man project when producing songs and then teaming up with Devasheesh Sharma (guitar) and Nihar Apte (bass) for explosive live performances. Inspired, in particular, by Nine Inch Nails, Nivid recently released the song The World Around Me (Infinite Support)|Sanskaari, which is a musical melting pot of sounds combined with a strong social message. Eastern Eye caught up with Aditya to talk about his sound, unique influences and musical message. What first connected you to music? Listening to Born In The USA by (Bruce) Springsteen and News Of The World by Queen on repeat are the earliest memories of being hooked to music. Somewhere Dark Side Of The Moon by Pink Floyd happened, which helped have an impact on how I perceived sound and music. What led you towards your musical sound? Distortion was hugely responsible as a sonic effect to draw me towards writing the kind of music I do and the music I listen to. Where does the name Nivid comes from? Nivid is a Sanskrit word, which means information. It also means to deliver or to give. Tell us about your recent song release? The World Around Me (Infinite Support)|Sanskaari is about an ideal Indian. It is about a ‘virtuous’ man who aims to change the world through his beliefs and by instilling them into others through influence, force, coercion or guilt. It features an intense kick-drum pattern and the third verse where the guitars go out briefly serve as highlights…

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