Skip to content
Search

Latest Stories

It’s a wrap for Sushmita Sen starrer Aarya season 2

It’s a wrap for Sushmita Sen starrer Aarya season 2

Last year, Sushmita Sen made her acting comeback and digital debut with the series Aarya. The show received a great response and Sen also won many awards for her performance in it.

Season two of Aarya is on the cards and recently, the team wrapped up the shooting for it. Ram Madhvani, the creator of the show, took to Twitter to inform everyone about it.


In a couple of tweets, he wrote, “The journey of #Aarya2 has been tough, scary but fun! The “new normal” in life resulted in a lot of struggles as we chose to do what we are passionate about. But what makes it worthwhile is the team you journey with and I am grateful to each and every one of these passionate people. Without their dedication and work ethic, we wouldn't have finished shooting #Aarya2 safely!”

Aarya was based on the Dutch drama series Penoza. The series started streaming on Disney+ Hotstar on 19th June 2021.

When the shooting of season two had kickstarted, Sen had tweeted, “She sees a storm coming...in the mirror!!! #Aarya #season2 “your wish is our command” I love you guys!!! Let’s do this @RamKMadhvani @disneyplushotstarvip #TeamAarya #duggadugga.”

Aarya also starred Sikandar Kher, Chandrachur Singh, Ankur Bhatia, and Namit Das.

More For You

Alia Bhatt

Growing focus on personality rights as misuse of celebrity likeness increases online

Getty Images - Instagram/ wajayesha.official

Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

Keep ReadingShow less