• Friday, April 26, 2024

Business

India’s Wipro Purchases Australian Design Agency Syfte

Syfte’s team of designers will be absorbed within Designit, Wipro’s strategic design arm, further strengthening its design and innovation capabilities (Photo: Vivek Prakash/Bloomberg via Getty Images).

By: Radhakrishna N S

India’s business giant Wipro Limited, has said that it has taken over the strategic design consulting team at Syfte, an Australian design agency which uses human-centred design thinking to solve compelling client challenges. Syfte’s team of designers will be absorbed within Designit, Wipro’s strategic design arm, further strengthening its design and innovation capabilities, expanding its reach in Australia and Asia Pacific and enhancing the transformation services offered by Wipro Digital. Increasingly, global enterprise clients in Australia recognise that strategic design is a critical part of any digital or business transformation. By adding Syfte’s skills and expertise to Designit, Wipro will…

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