• Saturday, August 13, 2022


India’s Eros Inks Content Agreement With China’s iQIYI

India’s Eros Inks Content Agreement With China’s iQIYI (Photo Credit: INDRANIL MUKHERJEE/AFP/Getty Images).

By: Radhakrishna N S

India’s Bollywood distributor giant, Eros International has inked a content licensing agreement in China with Chinese streaming business iQIYI. Eros elaborated the agreement as a content-licensing pact for ‘Eros Now,’its own streaming video vertical. In a statement, it stated,“Eros Now becomes the first South Asian OTT player to make inroads into the Chinese digital space.” In the recent past, Eros has announced many advanced business deals that support to expand the operation of ‘Eros Now’ in other regions. In both India and Indonesia, ‘Eros Now’ will be included as part of the Mi TV platform run by Chinese cell phones and hardware company Xiaomi. Indian…

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