THE Confederation of Indian Industry (CII) has come together with the World-Wide Fund for Nature – India (WWF India) to develop the ‘India Plastic Pact’ -- a platform to promote a circular system for plastics. It was launched on Friday (3) by British High Commissioner to India Alexander Ellis in New Delhi.
“This will bring together prominent enterprises on a national level to make pledges toward the creation of a circular plastics system. The pact works to create a world where Plastic is respected and does not contaminate the environment,” WWF India said in a statement.
India produces 9.46 million tonnes of plastic waste in a year and 40 per cent of that is not collected. Almost half of all plastics made in the country are used in packaging, most of which is single use in nature.
Under the pact, plastic packaging will be kept in the economy and out of the natural environment. The statement spoke about 17 businesses including major FMCG brands, manufacturers, retailers and recyclers that have committed to the agreement as founding members while nine have joined as supporting bodies.
“The pact envisions a world where plastic is valued and does not pollute the environment,” the CII said in a media release, adding, “At the core of all Plastics Pacts lie four ambitious, time-bound targets for reducing, innovating and re-imagining plastic packaging.”
The India Plastics Pact has certain targets that are to be met by 2030 and they include: defining a list of unnecessary or problematic plastic packaging and items and taking measures to address them through redesign and innovation, ensuring 100 per cent of plastic packaging as reusable or recyclable, effectively recycling 50 per cent of plastic packaging and achieving 25 per cent average recycled content across all plastic packaging.
The CII statement said that the pact is backed by UK Research & Innovation (UKRI) and WRAP, a global non-governmental organisation based in the UK. WRAP gives operational and technical support to plastics pacts in Europe, Australia, Africa and the Americans and fully backs the pact in India.
Ellis said on the occasion, “An initiative to reduce plastic waste in India has been launched by Prime Ministers Boris Johnson and Narendra Modi. The UK is proud to be India’s biggest European research partner, with £400 million of joint investment since 2008. It will complement India’s other bold initiatives in the renewables sector and efforts to limit single-use plastics.”
Arvind Wable, president, WWF India, said the pact gives Indian businesses a strong platform to drive actionable, sustainable solutions and quicken the transition toward a circular economy.
Former CII president Jamshyd N Godrej said, “Innovation, collaboration and voluntary commitments contextualised for India and led by Indian companies will help the transition to a circular economy for plastics. The Plastics Pact model offers this solution. While this pact is already active in a number of other countries, I commend CII and WWF India for bringing this initiative to India.”
Marcus Gover, WRAP CEO, said the pact aims to transform the use of plastics across India, just as the way it has in the UK, Europe, the US, Canada, South Africa and Chile.
Licensing reforms let pubs host events and serve outdoors with ease
South Asian workers turned pub rejection into a thriving desi pub scene.
South Asian pubs mix Indian cuisine, Punjabi beats, and British pub culture.
From rejection to reinvention
When south Asian foundry and factory workers arrived in England decades ago, they faced a harsh reality, refusal at the pub doors and their response was by building their own. From The Scotsman in Southall over 50 years old, run by Shinda Mahal, to Birmingham’s The Grove and The Covered Wagon, these establishments emerged as immigrant workers from India, Pakistan, and Bangladesh moved to the West Midlands.
Now, as the UK government launches a fast-track review to scrap outdated licensing rules, these south Asian pubs stand ready to write a new chapter in British hospitality. “Pubs and bars are the beating heart of our communities. Under our Plan for Change, we’re backing them to thrive”, said prime minister Keir Starmer.
The new reforms aim to slash pointless restrictions that have stifled community events and local venues for years. From serving food outside to hosting live music, red tape has made simple operations unnecessarily complex. For south Asian pub owners, who have already overcome decades of resistance, this signals an opportunity to expand while maintaining the cultural spaces they fought to establish.
The spirit of the Desi pub
The documentary Rise of the Mixy directed by Gurudev Singh chronicles how these establishments emerged from racial resistance to become the symbols of British Asian culture, combining public houses with Indian food and Punjabi music.
"I think in the Midlands there's a strong sense of community, especially among Asians and Punjabis," Gurudev told the BBC. This community spirit defines desi pubs, where tandoori mixed grills sizzle alongside draught ale and dartboards.
David Jesudason, Beer Writer of the Year 2023 and the author of Desi Pubs, in an interview with LBC Blog told “Many metropolitan city dwellers particularly in gentrified London have no idea about this kind of ground-level work. But none of it wouldn’t have taken place without desi landlords taking over failing pubs and making them inclusive spaces”.
A toast to the future
The timing couldn't be better. The beer and pub sector supports over £30 billion being pushed into the economy, £18 billion in taxes, and one million jobs, according to the British Beer and Pub Association. Yet the industry faces mounting pressures. Approximately 46,000 pubs are trading across the UK as of early 2025, with closures threatening communities nationwide.
A Frontier Economics report highlights how UK pubs serve residents and visitors alike, supporting jobs whilst delivering vital social value. South Asian pubs are reshaping this landscape with fresh energy while cherishing British traditions. Over the last 20 years, West Midlands south Asian-owned public houses have transformed from regional particularity into a trend capturing national press attention and online food bloggers. The reforms promise practical relief.
Pubs will find it easier to host community events, extend trading hours, and use outdoor spaces without bureaucratic hurdles. For desi establishments already juggling cultural events, live music, and food service, this means freedom to innovate without constantly battling licensing restrictions.
Nick Mackenzie, co-chair of the Licensing Taskforce and CEO at Greene King, emphasised the sector's challenges: "Pubs are faced with continued rising costs, placing them under enormous pressures, which is why the government must continue to back the sector, including critical reforms on business rates which would unlock opportunities for pubs to invest and help drive economic growth."
For south Asian pub owners, the message is clear, the barriers that once kept their grandparents out of British pubs won't be the same ones holding back their businesses. From The Scotsman to countless West Midlands establishments, these venues represent resilience, integration, and a uniquely British Asian an identity. As red tape falls away, they're poised to show that the best of British pub culture can flourish with a distinctly south Asian flavour no permission slips required.
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