India mourns the passing away of advertising doyen Alyque Padamsee


India rose to the news this morning that Award-winning ad-guru, communication advisor and theatre personality Alyque Padamsee had passed away in Mumbai. He was 90. In his prolific advertising career, Padamsee served as Chief Executive of advertising firm Lintas in India and built over 100 brands. He is also credited for creating a series of unforgettable characters, including the highly successful Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, MRF Muscle Man, Liril Girl, Hamara Bajaj, among others. For his immeasurable contribution to the Indian advertising industry, Indian Government honoured him with Padmashri in 2000. The Advertising Club…

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