Tariff surge threatens one-third of India’s diamond exports
In Surat, where more than 80 per cent of the world’s rough diamonds are cut and polished, orders are shrinking as the US tariffs undermine buyer confidence.
Craftsmen work on diamonds at a diamond processing unit in Surat, India, August 15, 2025. (Photo credit: Getty Images)
THE SURAT Diamond Bourse, billed as the world's largest office complex and bigger than the Pentagon, remains largely empty with only a few traders working.
Business has slowed, and the outlook is uncertain.
India’s diamond exports have fallen to a two-decade low due to weak Chinese demand. Now, higher US tariffs under president Donald Trump are set to hit the industry’s biggest market, which takes nearly one-third of its $28.5 billion annual exports of gems and jewellery.
In Surat, where more than 80 per cent of the world’s rough diamonds are cut and polished, orders are shrinking as the US tariffs undermine buyer confidence.
Smaller exporters have limited options, while bigger firms are considering moving part of their operations to countries like Botswana, which faces a lower 15 per cent tariff. India’s current 25 per cent tariff is set to double on 27 August.
"We are in a wait-and-watch mode until the end of August but may increase production in Botswana if this continues," said Hitesh Patel, managing director of Dharmanandan Diamonds, which expects US tariffs to cut its annual revenue by 20–25 per cent.
Shaunak Parikh, vice chairman of the Gem and Jewellery Export Promotion Council (GJEPC), said the industry was cutting working days and hours to adjust to slower demand.
At the Surat Diamond Bourse, more than 4,700 offices have been sold but fewer than 250 are in use, with several firms reconsidering plans to move in, a bourse official said.
A Mumbai-based diamond company owner, who bought office space last year, said he had postponed shifting. "U.S. tariffs have already shaken our business, and we don't want the added hassle of moving from Mumbai to Surat," he said, requesting anonymity.
In December 2023, prime minister Narendra Modi inaugurated the Surat Diamond Bourse, spread over 6.7 million square feet, larger than the Pentagon’s 6.5 million. Modi called it a symbol of "new India's strength and new resolve".
The bourse, with nine interconnected towers of 15 floors each, also houses banks, customs offices, vaults, and a jewellery mall, designed as a one-stop hub for the global diamond trade.
LITTLE SPARKLE DESPITE PEAK SEASON
Surat’s units usually step up production during this period to meet US demand ahead of Christmas and New Year. This year, many workers are unsure if they will have jobs.
"Demand has slumped so badly that the diamond packets I sold for 25,000 rupees ($285.84) last year now barely fetch 18,000," said Shailesh Mangukiya, who runs a polishing unit in Surat. He said his workforce has been cut in half to 125.
Parikh of GJEPC said without a trade deal to lower tariffs, 150,000 to 200,000 workers could lose jobs.
Industry officials said US buyers are likely to shift to suppliers in Israel, Belgium and Botswana.
Exporters are looking to Asia, Europe and the Middle East to offset US losses, but finding new buyers is difficult, they said. Many are reducing rough diamond purchases and working with small inventories, while some smaller units are offering discounts to survive.
India’s domestic demand, however, is holding. The country recently overtook China as the second-largest diamond market.
"Our sale for the last 10–15 days has slowed down a little but not that much because the loss of American demand is being compensated by some good demand in the Indian market," said Hitesh Shah, a partner at Venus Jewel, which supplies brands including Tiffany & Co and Harry Winston.
UK footfall fell 1.8 per cent in September year-on-year, with high street visits down 2.5 per cent.
Consumer confidence dropped to -10.4 per cent in Q2 2025, its lowest level since early 2024.
Last year's Budget added £5bn in employment costs to the retail industry.
Job security sentiment declined by 4.8 percentage points, falling below the long-term average.
Footfall figures decline
Consumer caution ahead of the upcoming budget has led to a notable fall in UK high street footfall, as rising employment costs and subdued spending weigh heavily on retailers, according to new figures from the British Retail Consortium (BRC).
The BRC reported a slowdown in shopper visits across most retail locations, signalling growing concern among consumers over job security and personal debt.
London tube strikes in mid – month and disruption caused by storm Amy, has further reduced footfall in key shopping areas.UK footfall fell by 1.8 per cent in September compared with the same month last year, a sharper decline than the 0.4 per cent drop seen in August, according to BRC-Sensormatic data. High street visits were down 2.5 per cent year on year, while footfall at retail parks and shopping centres fell by 0.8year and 2 per cent respectively.
The decline comes as retailers brace for another challenging quarter, with chief executive Helen Dickinson warning that the government’s fiscal decisions are limiting their ability to invest. “Retailers’ ability to invest in local communities and high streets has been hampered by last year’s Budget, which added £5 bn in employment costs to the industry, in addition to a new packaging tax,” she said.
Consumer confidence weakens
Parallel data from Deloitte’s Consumer Confidence Index reinforces this cautious outlook. Consumer confidence fell by -2.6 percentage points to -10.4 per cent in Q2 2025, marking its lowest level since early 2024.
Sentiment around job security declined sharply by -4.8 percentage points, slipping below the long-term average for the first time in two years, while confidence regarding debt levels dropped by -3.7 percentage points, reflecting the burden of higher household bills and seasonal spending pressures.
Deloitte noted that sentiment about the economy remains deeply negative at -51per cent, far below the -32.5 per cent recorded a year ago. As households tighten budgets, essential spending has slipped, though consumers continue to prioritise discretionary experiences such as travel and holidays.
Linda Ellett, head of consumer, retail & leisure KPMG, observed that “cost continues to influence buying behaviour and price is the main purchasing driver for 68 per cent of people when buying everyday items.”
With food and utility inflation still biting, and employers under strain from higher national insurance and minimum wage costs, retailers are caught in a tightening squeeze. Retailers are now pinning hopes on a supportive November Budget to ease cost pressures and restore some confidence before the crucial Christmas trading period.
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