• Saturday, April 20, 2024

HEADLINE STORY

Ikea bets big on India but keeps meatballs off the menu

By: Sarwar Alam

Furniture giant Ikea is set to open its first store and restaurant in India after years of trying but arguably its most famous item is off the menu — Swedish meatballs. Ikea, the world’s biggest furniture retailer, will next month cut the ribbon on a massive 37,000 square metre outlet in the southern city of Hyderabad, complete with a 1,000-seater cafeteria. The restaurant will be Ikea’s largest and will cater to local tastes, with religious sensitivities in India dictating that beef and pork, staples of Swedish meatballs, will not be served. “There will be chicken meatballs and vegetarian balls,” Patrik…

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