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First look poster of Prabhas starrer Saaho released

Prabhas was a big name down South but became a household name in the whole country thanks to Baahubali franchise. The actor now has a huge fan following and his fans are eagerly waiting to see him on the big screen again. Prabhas’ next release will be Saaho and the makers have unveiled the first look poster of the movie.

In the poster, Prabhas is seen in a totally different avatar from what we have seen him in his previous movies. The first look is quite intriguing and surely makes us curious to know more about the film. The makers have promoted the film as the biggest action movie ever made in India and that makes us eager to witness the movie on the big screen. Check out the first look poster here…


Saaho also stars Shraddha Kapoor, Neil Nitin Mukesh, Mandira Bedi, and Evelyn Sharma. It will be hitting the screens on 15th August 2019. The movie is all set to clash with Akshay Kumar starrer Mission Mangal and John Abraham’s Batla House. Now let’s see if this clash will take place or there will be a change of release date for the movies.

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Shahid Kapoor says social media praise is often ‘bought’ as he calls for more honest film debates

Kapoor said people often mistake sponsored visibility for genuine public enthusiasm

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Shahid Kapoor says social media praise is often ‘bought’ as he calls for more honest film debates

Highlights

  • Shahid Kapoor claims much of what appears organic on social media is paid promotion.
  • The actor says producers and marketing budgets are now as important as star power.
  • He believes box-office success is increasingly being used to silence criticism.
  • Kapoor says the industry needs greater freedom to experiment with different genres.

‘Most of what we see is bought’

Shahid Kapoor has raised concerns about the growing influence of paid social media campaigns on public conversations around films, arguing that much of the online buzz audiences see today is far from organic.

Speaking about the changing nature of film promotion, Kapoor said people often mistake sponsored visibility for genuine public enthusiasm. According to the actor, marketing has become so central to the industry that producers now play an equally important role in determining a film’s success.

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