Fever pitch: How royal wedding interest benefits the UK economy

by INDERNEEL SINGH Managing director, The May Fair Hotel THERE have been headlines about the cake, the bride’s dress and Prince Harry’s diet; bets are be­ing placed on the colour of the Queen’s hat and commemorative souvenirs are on sale: royal wed­ding fever is at its peak as the big day draws closer. Previous royal weddings have received similar immense global interest, such as Prince William and Kate Middleton’s nuptials in 2011. An event such as this is a hugely powerful marketing tool for the country, enticing visitors to be a part of the at­mosphere on the day itself (an additional 350,000…