• Monday, August 15, 2022


British Rice Brand Tilda Launches New ‘Tildalicious’ Advertising Campaign

Tildalicious brings to life the culinary journey of different Tilda rice grains through the hands of real-life cooks from all over the world, via their UK kitchens.

By: Radhakrishna N S

Leading British rice brand, Tilda has unveiled its biggest advertising campaign, ‘Tildalicious’ since it was founded over 45 years ago as part of a significant investment in the brand. A much-loved brand purchased by at least a quarter of all UK households, Tilda’s campaign celebrates their role at the heart of tables up and down the country. Inspired by the unique ability for food to allow us to explore other cultures, Tilda aims to encourage everyone to seek out, celebrate and discover the endless culinary possibilities that start with rice. ‘Tildalicious’ is simply the feeling of immense pleasure when food…

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