BRITAIN’S 20-year binge on cheap food is coming to an end and food inflation could hit double digits due to a tidal wave of soaring costs, Britain’s biggest chicken producer said.
As it emerges from the twin crises of Brexit and Covid, the world's fifth-largest economy is facing an acute shortage of truckers, butchers and warehouse workers that has exacerbated global supply chain strains.
"The days when you could feed a family of four with a £3-pound chicken are coming to an end," Ranjit Singh Boparan, owner of the 2 Sisters Group and known as the "Chicken King," said in a statement.
"In relative terms, chicken today is cheaper to buy than it was 20 years ago. How can it be right that a whole chicken costs less than a pint of beer? You’re looking at a different world from now on where the shopper pays more."
Boparan, who produces around a third of all poultry products consumed in the UK, said he didn't think the British government could fix all the problems or control inflation. He said the constriction of labour supply would lead to wage inflation and that he would invest in automation.
"Less labour means less choice, core ranges, empty shelves and wage inflation, and this isn’t going to change," he said.
"Right now I need to be honest about what this means for the consumer as inflation could reach double digits.”
Prime minister Boris Johnson has repeatedly said that Britain's economy must kick its addiction to cheap imported labour and that it is positive that wages will have to go up.
Johnson's government has denied that Brexit is responsible for the strains on the economy, though no other European economies have faced the same scale of supply chain disruption.
"I feel confident that there will be good provision of goods for everybody, and we are working our way to remove blockages where we can," chancellor of UK’s treasury, Rishi Sunak, said in Washington.
Boparan outlined a cost tsunami: feed costs, supplements, veterinary costs and wages have risen 15-20 per cent; an acute trucker shortage; energy and carbon dioxide costs rising more than 500 per cent from last year; and packaging up 20 per cent in six months.
Founded by Boparan in 1993, 2 Sisters sells poultry, pizza and pies. It processes 10.4 million birds a week and owns more than 700 farms.
Ronald Kers, the chief executive of 2 Sisters Food Group, advised people to shop normally for Christmas and said the company would do everything it could to ensure supplies of festive turkey.
Food prices rose by 0.2 per cent in annual terms in August, according to official consumer price data, breaking a nine-month run of declines.
Shein’s UK sales hit £2.05bn in 2024, up 32.3 per cent year-on-year, driven by younger shoppers.
The retailer benefits from import tax loopholes unavailable to high street rivals.
Faces mounting criticism over labour practices and sustainability as it eyes a London listing.
Tax edge drives growth
Chinese fashion giant Shein is transforming Britain’s online clothing market, capturing a third of women aged 16 to 24 while benefiting from tax breaks unavailable to high street rivals.
The fast-fashion retailer’s UK sales surged 32.3 per cent to £2.05bn in 2024, according to company filings, with pre-tax profits rising to £38.3m from £24.4m the previous year. The growth comes as established players like Asos struggle in an increasingly competitive landscape where young consumers prioritise value above all else.
Shein has partly benefited from a tax break on import duty for goods worth less than £135 sent directly to consumers, The rule lets overseas sellers send low-value goods to the UK tax-free, disadvantaging local businesses.
“The growth of Shein and Temu is a huge factor,” said Tamara Sender Ceron, associate director of fashion retail research at Mintel told The Guardian. “It is particularly successful among younger shoppers. It is also a threat to other fashion retailers such as Primark and H&M because of its ultra-low price model that nobody can compete with. It’s changed the market.
"The market dynamics reflect broader shifts in consumer behaviour. Online fashion sales reached £34bn last year, up 3 per cent, according to Mintel, but shoppers have become more cautious as disposable incomes shrink, and fashion competes with holidays, festivals, and streaming services for wallet share.
Scrutiny builds
Despite its commercial success, Shein faces mounting scrutiny. The company filed initial paperwork last June for a potential London Stock Exchange listing, but critics question its labour practices and environmental impact.
"Regardless of whether Shein gets listed on the London Stock Exchange, no company doing business in the UK should be allowed to play fast and loose with human rights anywhere in their global supply chains,” said Peter Frankental, economic affairs programme director at Amnesty International UK to BBC.
The “de minimis” rule has drawn renewed attention after US President Donald Trump scrapped a similar measure during his trade war with China.
Shein’s UK operation now employs 91 people across offices in Kings Cross and Manchester, focusing primarily on local market expertise.
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