UK prime minister Boris Johnson on Wednesday indicated that the best safety endorsement he can think of for the Oxford/AstraZeneca vaccine is to confirm that he would be receiving the jab as he now qualifies under an expanded vaccination drive.
As the NHS marked the 100th day of its vaccination programme by expanding it to all over-50s, the 56-year-old used the timing to reiterate the safety message after some countries suspended the use of the Oxford/AstraZeneca jabs amid some concerns.
“It’s Oxford/AstraZeneca I will be having,” said Johnson, during his weekly prime minister’s Questions (PMQs) session in the House of Commons.
Johnson has previously said the vaccines are “safe and work extremely well”.
Around 13 countries, including France, Germany, Italy and Spain, have sought clarifications around some reports of blood clotting and as a temporary measure suspended the use of the vaccine developed by Oxford University and being produced by AstraZeneca and also the Serum Institute of India as part of a global tie-up.
The World Health Organisation (WHO) and the UK and European medicine regulators have said the jabs are safe and that there is no evidence of a causal link between the vaccine and blood clots.
Earlier, Health Secretary Matt Hancock had joined a chorus of UK ministerial and expert voices to reiterate the safety of the Oxford/AstraZeneca vaccines against COVID-19.
“We keep the effects of these vaccines under review all the time and we know that the Oxford-AstraZeneca vaccine is saving lives in the UK right now so if you get the call, get the jab," said Hancock.
Asked if there had been evidence of people declining the jab after the European suspensions, Hancock said there were still "huge numbers of people vaccinated every day".
He added: “The UK’s vaccination rollout is a national success story. It’s a tribute to everyone involved and shows what our country can achieve when we work together.
“I’m determined that no one should miss out on the chance to protect themselves and the people they love or care for, and I urge everyone who’s eligible for the vaccine to come forward.”
Meanwhile, Wednesday marks 100 days since the NHS gave Maggie Keenan her first dose of the Pfizer/BioNTech vaccination on December 8, 2020 and made world history with the first-ever jab to protect against COVID-19.
The NHS said it was doubling down on its efforts to vaccinate large numbers against the deadly virus with new invitations now going out to millions of people aged 50 to 54 in the latest stage of the age-based programme.
“Just 100 days since the NHS gave the world’s first COVID jab outside of clinical trials, our vaccine programme passes another milestone as we now invite everyone aged 50 and over to book their vaccination,” said NHS Chief Executive Sir Simon Stevens.
The NHS is currently administering Pfizer/BioNTech and Oxford/AstraZeneca jabs and has delivered a vaccine to more than 20 million people in England. The latest batch of invites follows a significant boost to bookings last week as a result of a text message push alongside letters prompting slots to be booked.
“This week and next we have larger supplies, so we want anyone in the top priority groups – people aged 50 and older as well as those working in health and care and anyone with an underlying health condition – to come forward soon to protect themselves and their loved ones,” said Dr Nikki Kanani, a general practitioner (GP) and NHS England''s Primary Care Director.
“The success of the NHS vaccination roll-out is testament to the work of NHS staff, and as new groups of people are invited to come forward it’s exciting that we are now inviting people aged 50 and over to get their jab,” she said.
Vaccinations are now administered at more than 1,600 sites across the UK, including temples, mosques, museums and rugby grounds.
Appointments are staggered to allow for social distancing and people are being asked not to turn up early to avoid creating queues. Everyone receives a health status check and a pre-vaccination assessment before they have their jab.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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