Highlights
- Prasad Corp completes 8K restorations of major Indian titles
- Films from Vidhu Vinod Chopra Productions included in the project
- Restoration work also extends to classic Hollywood films
Restoring Indian cinema for a new era
Chennai-based Prasad Corp has completed 8K restorations of several notable Indian films, bringing older titles into sharper focus for modern audiences.
Among the restored works are Athadu (2005), starring Mahesh Babu, and 3 Idiots (2009), featuring Aamir Khan. The project also includes a catalogue of films from Vidhu Vinod Chopra Productions such as Munna Bhai M.B.B.S. (2003), Lage Raho Munna Bhai (2006), 1942: A Love Story (1994) and Mission Kashmir (2000).
Inside the 8K restoration process
Abhishek Prasad, director and CTO of the company, said the restoration involved detailed, frame-by-frame repair while preserving the original texture of the films.
He noted that maintaining the natural grain structure was central to the process, ensuring the films retain their original look while meeting present-day viewing standards. The aim, he said, is to keep these works visually relevant for years to come, whether in cinemas, on streaming platforms or in archival formats yet to emerge.
Bridging classics with digital distribution
According to Prasad, restoration also allows older films to be integrated into today’s global digital ecosystem. By upgrading image quality, such projects help classic cinema reach wider audiences across platforms.
The company has also undertaken similar work on Hollywood titles including My Fair Lady (1964) and West Side Story (1961), reflecting a broader effort to preserve film heritage across industries.
Preservation still a wider challenge
Filmmaker Kunal Kapoor, who oversaw the 4K restoration of Awara (1961), has previously described restoration as a creative process shaped by experience and instinct. The project was carried out under the National Film Development Corporation and the National Film Archive of India as part of the National Film Heritage Mission launched in 2015.
Kapoor has also pointed to a larger issue, noting that preservation has not always been a priority. While restoration efforts are growing, he suggested that safeguarding cinematic history requires sustained attention and commitment.
The singer jokingly texted Clairo saying, "Let's f**k her up," sparking an online frenzy
Why Charli XCX jokingly declared war on Peppa Pig after one viral comment
Highlights
What started as a playful celebrity game has turned into one of the internet's most unexpected viral moments, with Charli XCX jokingly threatening to "f**k up" Peppa Pig after the beloved cartoon character appeared to dismiss singer Clairo.
The exchange quickly spread across social media, drawing reactions from fans and fellow musicians, while turning an unlikely clash between a pop star and a fictional children's character into a trending talking point.
Peppa Pig's viral remark sparked the joke
The playful exchange began during Peppa Pig's appearance in Pitchfork's Over/Under game, where the animated character rated a selection of music artists.
While expressing admiration for acts including PinkPantheress and The Beatles, Peppa responded to Clairo by saying, "I don't know her," a line widely recognised as a reference to Mariah Carey's famous response when asked about Jennifer Lopez.
The remark, accompanied by a knowing glance at the camera, quickly gained traction online.
Charli XCX rushed to Clairo's defence
After seeing the clip, Charli XCX privately messaged Clairo, writing, "Let's f**k her up," alongside a screenshot of the viral post.
Clairo later shared the exchange on social media, prompting thousands of reactions from fans, many of whom responded with pig and bacon-themed jokes.
PinkPantheress, whom Peppa had praised in the original video, also joined the conversation, posting a message supporting Clairo.
As the exchange continued, Clairo responded to the growing attention with humour, replying to posts before eventually telling followers, "ok that's enoughhhhh lolllllllllll."
Some fans joked that the viral moment was the perfect opportunity for the singer to announce new music, though Clairo replied that she did not have anything ready to share.
Her most recent album, Charm, was released in 2024, with its accompanying tour concluding in 2025.
Charli XCX keeps her focus on new music
While the online joke continued to gather momentum, Charli XCX did not publicly add to the exchange.
Instead, the singer has been focusing on promoting her upcoming album, Music, Fashion, Film, which is scheduled for release on July 24.
Although fans speculated that one of the track titles could be a playful nod to the viral exchange, there has been no indication that the album references the light-hearted social media moment.