Pramod Thomas is a senior correspondent with Asian Media Group since 2020, bringing 19 years of journalism experience across business, politics, sports, communities, and international relations. His career spans both traditional and digital media platforms, with eight years specifically focused on digital journalism. This blend of experience positions him well to navigate the evolving media landscape and deliver content across various formats. He has worked with national and international media organisations, giving him a broad perspective on global news trends and reporting standards.
CRICKET's cash-starved associate member nations fear the proposed new international revenue distribution model, which heavily favours the game's superpowers, could potentially stall the growth of the game.
The International Cricket Council (ICC) has proposed a new revenue sharing model for the 2024-27 cycle to be voted on at its July board meeting in Durban.
According to figures leaked to Cricinfo, cricket's financial engine India would alone claim 38.5 per cent, primarily in recognition of its contribution to the commercial revenue pot.
The 12 full members of the ICC would collectively take 88.81 per cent with the rest distributed among 94 associate members.
The ICC has not commented on the figures, though general manager Wasim Khan said on Monday (29) all members would get more money under the proposed model than in the past.
Pakistan have already made clear their opposition to the model in its current shape and resentment is rumbling among other, less developed, cricketing nations.
Sumod Damodar, one of the three associate member representatives on the ICC chief executives' committee, said the proposal would not meet the needs of associate members.
"If what is being proposed and discussed is likely to be the outcome then, as an associate member representative, I would be (disappointed)," he said.
"There are numerous practical reasons why it would be inadequate for associate members."
Damodar, vice chairman of Botswana's board, said associate members who have earned one-day international (ODI) status need more money to sustain their high-performance programmes, while the others need cash to bridge the gap.
Citing the rapid rise of Nepal in men's cricket and Thailand in the women's game, Damodar said more countries would step up if they were given the required financial support.
Vanuatu Cricket Association chief executive Tim Cutler said the proposed model would only accentuate the inequality between cricket's haves and have-nots.
"The new model is now even more heavily weighted towards the bigger cricketing nations, and there is a risk that the proposed changes will exacerbate this imbalance, putting the future of the game at further risk," said Cutler.
"The sad reality is, cricket will not grow beyond its current corners of the world ... if the allocation of the game’s global funds aren't more equally allocated with a view to actually growing the game."
With full members having 12 of the 17 total votes on the ICC board, Cutler said diverting funds away from themselves, or making independent decisions for the good of the game, would be like "turkeys voting for Christmas".
The ICC did not respond to a request for comment when asked about the concerns of the associate members.
Former ICC President Ehsan Mani said there was a lack of vision at the governing body in its approach to developing cricketing nations, despite the huge commercial potential of some of them.
"One of the biggest risks for global cricket is its over-dependence on one country, India, for a major part of the revenues generated," the former Pakistan Cricket Board chairman has said.
"Countries like the USA and the Middle East and, in longer term, China would bring enormous benefits to the ICC, its members and the global game. World cricket would be stronger and richer for it."
Users can now restrict AI-generated visuals across select categories.
Pinterest will make “AI-modified” content labels more visible.
The update aims to restore trust amid growing user backlash.
Pinterest responds to complaints over AI-generated ‘slop’
Pinterest has rolled out new controls allowing users to reduce the amount of AI-generated content in their feeds, following widespread criticism over an influx of synthetic images across the platform.
The company confirmed on Thursday that users can now personalise their experience by limiting generative imagery within specific categories such as beauty, art, fashion, and home décor. The move comes as many long-time users voiced frustration that their feeds were increasingly dominated by low-quality AI visuals, often referred to online as “AI slop.”
Pinterest, which serves as a hub for creative inspiration and shopping ideas, has faced growing scrutiny from both users and media outlets questioning whether its algorithmic changes have diluted the quality and authenticity of its content.
New personalisation settings and clearer labels
The new controls can be found under the “Refine your recommendations” section in the app’s Settings menu. Users will be able to opt for reduced exposure to AI-generated posts in certain categories, with more options expected to be added later based on feedback.
In addition, Pinterest said it will make its existing “AI-modified” labels more prominent. These labels appear on posts identified through image metadata or Pinterest’s detection systems as being partially or fully AI-generated.
The platform is also encouraging user feedback. When users encounter Pins they find less appealing due to synthetic imagery, they can use the three-dot menu to flag them and adjust their preferences accordingly.
The update has started rolling out across Pinterest’s website and Android app, with iOS support to follow in the coming weeks.
Balancing creativity with user trust
Matt Madrigal, Pinterest’s Chief Technology Officer, said the company’s focus remains on maintaining an authentic, inspiring experience for its community.
“With our new GenAI controls, we’re empowering people to personalise their Pinterest experience more than ever, striking the right balance between human creativity and innovation,” Madrigal said.
Pinterest’s move comes as research cited by the company suggests that AI-generated visuals now account for more than half of all online content. By giving users direct control over how much of that material they see, Pinterest hopes to preserve its reputation as a platform driven by genuine creativity rather than automated output.
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