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Apple preparing 75 m 5G iPhones for later this year: report

Apple Inc has asked suppliers to make at least 75 million 5G iPhones for later this year, along with new Apple Watch models, a new iPad Air and a smaller HomePod, Bloomberg News reported on Tuesday (1).

The company expects shipments of these next-generation iPhones to reach as high as 80 million units in 2020, the report said, citing people familiar with the matter.


Apple is aiming to launch four new iPhone models next month with 5G wireless speeds, a different design and a wider choice of screen sizes, Bloomberg reported, adding lower-end phones are expected to be shipped sooner than the Pro devices.

Apple is also preparing a new iPad Air with an edge-to-edge iPad Pro-like screen, two new Apple Watch versions and its first over-ear headphones outside the Beats brand, according to the report.

The company has also been developing a new Apple TV box with a faster processor for improved gaming and an upgraded remote control, although it might not ship until next year, Bloomberg reported.

Apple did not immediately respond to a Reuters request for comment.

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47% consumers are cancelling subscriptions: Is the $1.5 trillion economy starting to crack?

  • Streaming platforms are shifting aggressively to ad-supported tiers
  • Consumers underestimate subscription spending by up to 3x
  • Gen Z is normalising “subscribe-use-cancel” behaviour

Subscription businesses sold consumers a simple idea for years. Paying £9.99 every month felt easier than paying £300 upfront. That logic helped create a global subscription economy now valued at more than $1.5 trillion, spanning streaming, music, cloud storage, AI tools, fitness apps, gaming and even coffee memberships.

But the model that once looked unstoppable is entering a difficult phase as inflation, price fatigue and changing consumer behaviour collide. Around 47% of consumers cancelled at least one subscription this year, according to recent subscription industry surveys, while companies are increasingly shifting focus from rapid growth to customer retention.

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