• Monday, August 15, 2022

Business

Amazon India Launches Hindi Website, App to expand business

Indian employees work inside Amazon’s largest Fulfillment Centre (FC) in India, on the outskirts of Hyderabad on September 7, 2017. / AFP PHOTO / NOAH SEELAM (Photo credit should read NOAH SEELAM/AFP/Getty Images)

By: Radhakrishna N S

American e-commerce giant, Amazon.com on Tuesday (04) has launched a Hindi version of its mobile website and application for Android smartphones in an attempt to push its business further into India’s fast-moving e-commerce market. No other Indian e-commerce companies such as Flipkart, Snapdeal, and others have a local language version of their website or application. Amazon, with its new move, is expected to get customers from small towns, semi-urban, and rural areas of India. Introduction of Hindi is a critical move to reach the next 100 million Indian customers, the company said. According to Morgan Stanley, India’s e-commerce business is…

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