Amazon India Launches Hindi Website, App to expand business


American e-commerce giant, Amazon.com on Tuesday (04) has launched a Hindi version of its mobile website and application for Android smartphones in an attempt to push its business further into India’s fast-moving e-commerce market. No other Indian e-commerce companies such as Flipkart, Snapdeal, and others have a local language version of their website or application. Amazon, with its new move, is expected to get customers from small towns, semi-urban, and rural areas of India. Introduction of Hindi is a critical move to reach the next 100 million Indian customers, the company said. According to Morgan Stanley, India’s e-commerce business is…

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