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Akshay Kumar shares glimpse of new apparel brand Force IX

With Force IX, the superstar will be entering the world of apparel and fashion.

Akshay Kumar shares glimpse of new apparel brand Force IX

International megastar Akshay Kumar, who had announced the launch of his in-house apparel brand- Force IX, an exciting mix of aesthetic and affordable fashion, has now announced that the launch will happen this year.

Wishing his fans, a Happy New Year, the superstar shared a video of him at the gym, sharing a glimpse of the apparel. Expressing his excitement for the launch, the star stated- “Swinging in 2023 with spring in my step & force in my heart. A dream I’ve had for years will come true this year. The year that’ll see the launch of our brand- OUR brand- Force IX. Hope you give it all your love. After all, it’s Engineered with Emotion”


The announcement has added to the already building anticipation around the launch among his fans!

With Force IX, the superstar will be entering the world of apparel and fashion. The launch will add to an exciting year for him - his debut in Marathi cinema with the portrayal of Chhatrapati Shivaji Maharaj, the sequel to blockbuster hit OMG – Oh My God! to his much-awaited US tour ‘The Entertainers’!

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Riz Ahmed’s 'Hamlet' trailer drops murder suspicion into a South Asian business dynasty

Riz Ahmed’s Hamlet trailer exposes a South Asian family empire in crisis

Youtube Screengrabs/Universal Pictures UK

Riz Ahmed’s 'Hamlet' trailer drops murder suspicion into a South Asian business dynasty

Highlights:

  • Hamlet trailer lands with Riz Ahmed in the lead role
  • Film sets Shakespeare inside a wealthy British South Asian family
  • Directed by Aneil Karia and in cinemas 6 February 2025
  • Cast includes Morfydd Clark, Joe Alwyn, Sheeba Chadha and Art Malik

Riz Ahmed has entered Hamlet in a way British cinema has not quite seen. The new Hamlet trailer has been released by Universal, giving the first proper look at Aneil Karia’s modern take on Shakespeare and placing the story inside a British South Asian business empire. It is due in cinemas on 6 February, and the footage shows a tense, controlled Ahmed moving through grief, suspicion and family power.

The film teams Ahmed and Karia again after The Long Goodbye, which won the Academy Award for Best Live Action Short. That success informs this production. This is the first time a major UK studio release has grounded Hamlet within a South Asian household for a wide audience.

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