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Aishwarya to introduce Devdas again at Cannes

Actress Aishwarya Rai Bachchan is all set to relive her first Cannes moment with the screening of Sanjay Leela Bhansali's Devdas at an outdoor cinema event during the festival.

The actress, who is set to walk the red carpet as L'Oreal Paris brand ambassador on May 19 and 20, will attend the brand's Paris Open Air Cinema event.


The outdoor cinema event, to be held from May 17 to May 22, will showcase films that will be selected and introduced in-person by six actress ambassadors of the beauty brand

Devdas will be screened on May 20.

"We attended the festival not just as artists but as proud representatives of Indian cinema, showcasing a film that meant so much to us. The kind of reception we got for the movie was truly overwhelming and I will cherish it all my life," Aishwarya said in a statement.

Besides Aishwaraya, Bollywood actresses Sonam Kapoor and Deepika Padukone will also walk the Cannes red carpet.

Padukone will walk the red carpet on May 17 and 18 along with international ambassadors Julianne Moore and Susan Sarandon while Sonam Kapoor will attend the event on May 21 and 22.

The festival runs from May 17 to 28.

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Bestway Wholesale is rolling out a nationwide World Cup 2026 retail campaign across more than 60 depots

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Bestway Wholesale launches nationwide World Cup 2026 campaign for independent retailers

  • Bestway Wholesale is rolling out a nationwide World Cup 2026 retail campaign across more than 60 depots.
  • The programme is expected to support over 100,000 independent retailers during the tournament period.
  • Bestway said its previous EURO 2024 campaign delivered an average 44 per cent sales uplift for participating brands.

Bestway Wholesale has unveiled a nationwide World Cup 2026 retail activation aimed at helping independent retailers increase sales during one of the biggest trading periods of the year for food and drink brands.

Running from May 22 to July 16 across more than 60 depots nationwide, the campaign has been designed to support over 100,000 independent retailers through a mix of in-depot promotions, digital engagement and supplier-backed offers tied to key tournament moments.

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