BEING a positive person means Parull Chaudhry has been handling the coronavirus induced lockdown pretty well.
The hardworking actress has been spending time with family, embracing normality with open arms and taking a much needed rest after a hectic work schedule that includes working on hit serial Kasautii Zindagii Kay. She has mixed up doing housework with yoga, reading, relaxing and uploading YouTube videos.
Eastern Eye caught up with small screen star Parull at home to talk about acting, her plans, fearless approach and inspirations.
What are you watching during lockdown?
I am watching Money Heist on Netflix and loved The Lion King on Hotstar Disney. I haven’t binge-watched anything because I feel I have too many other things to do.
How do you look at your acting journey?
Well, it’s been a great journey because I had no background of being an actor and didn’t go to acting school. I was a model prior to acting and somehow, learned everything on the job, and kind of evolved as an actor. The best thing after acting school is learning practically on the job. So, I’ve learned everything about acting on my own. Touchwood, I’ve been working continuously, so have no complaints.
Which of your roles has been the most memorable for you?
I think it was my first big break as an actor, which was Tere Mere Sapne on Star Plus, where I played an evil character called Kamya Oberoi. You could say, I was a lead in the show – there was positive and negative lead, so it was fabulous. I got so much to do and perform with that character. My second favourite role would be the Dabur Vatika Brave and Beautiful campaign, revolving around cancer awareness, where I play a woman who has undergone chemotherapy and lost her hair. It’s a beautiful film and I feel my best performance so far.
You are looking forward to returning to work, but do you have a dream role?
Yes, I do! Playing a psychotic serial murderer is my dream role. It would be such an interesting challenge. Like somebody with a very sweet face, but inside she’s evil and a serial murderer, with very dark motives. I would love to take on that challenge on a platform like Netflix. That would be a dream role.
Who would you love to work with?
I would love to have worked with the late Irrfan Khan as a co-actor and would love to work with Rajkummar Rao. They are fabulous actors. When you see them in a film, they are not Rajkummar Rao and Irrfan Khan. They are those characters. You see those characters, not them. They are amazing and so natural. The way they portray their characters on screen is brilliant. They are natural actors, who prepare meticulously for their roles, and I want to work with co-stars like them.
If you weren’t an actor, what would have been a dream career?
If I weren’t an actor, I would have been probably a wildlife enthusiast. I would have done something to do with nature or wildlife. Maybe a wildlife documentary maker or explorer. I love wildlife. Archaeology also intrigues me.
You have taken on different challenges in your career, are you fearless?
Yes, I am absolutely fearless. I think as an actor, you also should be fearless and take everything that comes your way. When the film Dabur Vatika Brave And Beautiful came to me, they asked me if I would shave my head and without blinking an eye, I said, yes. I had been doing negative leads on TV for a while and wanted to break that image. So, when I was given a chance to portray the life of a woman after chemotherapy, I wanted to give it my best. I was even willing to shave my head, but they had an amazing prosthetic makeup guy called Jiggu Dada, who was really fabulous at his job.
What inspires you?
I think everything inspires me. Nature, music and people around me inspire me. It could be my house help, someone I’m meeting, my mother, sister, father or anyone else. People who are visually or physically challenged and those fighting a tough battle in life inspire me – every time I feel low, I think about them and feel so blessed. It is very inspiring to see people who are going through tough challenges, but can smile and accept what life has given them.
What do you love about being an actor?
I hate monotony and routine, so that pretty much explains it. I think being an actor, there is so much to do and something different every day. In every show, I play a different character and never know what challenges the next project holds. You get to explore the personalities of so many people and live different lives. I’ve been blessed to play a different character in each project. It’s been fabulous and I could be nothing else other than an actor.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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