Gayathri Kallukaran is a Junior Journalist with Eastern Eye. She has a Master’s degree in Journalism and Mass Communication from St. Paul’s College, Bengaluru, and brings over five years of experience in content creation, including two years in digital journalism. She covers stories across culture, lifestyle, travel, health, and technology, with a creative yet fact-driven approach to reporting. Known for her sensitivity towards human interest narratives, Gayathri’s storytelling often aims to inform, inspire, and empower. Her journey began as a layout designer and reporter for her college’s daily newsletter, where she also contributed short films and editorial features. Since then, she has worked with platforms like FWD Media, Pepper Content, and Petrons.com, where several of her interviews and features have gained spotlight recognition. Fluent in English, Malayalam, Tamil, and Hindi, she writes in English and Malayalam, continuing to explore inclusive, people-focused storytelling in the digital space.
The Dubai-style chocolate bar has quickly become a sensation across Europe, with supermarkets like Lidl stocking recreations of this luxurious treat. Originally created by Fix Dessert Chocolatier in the United Arab Emirates, the chocolate’s appeal has grown far beyond its origins, leading to a frenzy among shoppers and a surge in demand across the continent. But what exactly is driving this chocolate craze? Here are the top five reasons why Lidl’s Dubai-style chocolate is flying off the shelves.
1. Exotic ingredients and a unique flavour profile
At the core of the Dubai-style chocolate’s popularity is its exotic and indulgent combination of ingredients. The original creation by Fix Dessert Chocolatier, known as the “Can’t Get Knafeh Of It” bar, blends high-quality Belgian or Swiss milk chocolate with a rich pistachio filling and a crispy kataifi pastry. This fusion of flavours creates a truly unique taste experience that sets it apart from more traditional European chocolates.
The use of premium ingredients, such as Swiss chocolate and Middle Eastern knafeh, elevates the chocolate bar to a luxury product. The rich textures and flavours have captured the attention of chocolate lovers, making it a must-try treat for those in search of something new and exciting.
2. Social media hype driving popularity
The Dubai chocolate bar owes much of its meteoric rise in popularity to the power of social media. Platforms like TikTok and Instagram have played a significant role in spreading the word, with influencers and food bloggers showcasing the luxurious bar to millions of followers. Viral unboxing videos, taste tests, and reviews have all contributed to building the hype around this sweet treat.
As more people post about their experience with the Dubai-style chocolate, the desire to join the trend and share their own encounters with the bar continues to grow. Social media has amplified the chocolate’s appeal, transforming it from a simple indulgence into a viral sensation that everyone wants to try.
3. Limited availability and the scarcity effect
One of the key drivers of the Dubai chocolate craze is its limited availability. The original handmade bars from Fix Dessert Chocolatier are only available in the UAE, which has added to the exclusivity of the product. In Europe, recreations from supermarkets like Lidl and premium chocolatiers like Lindt are also in short supply, often selling out within minutes of hitting the shelves.
Lidl’s Dubai-style chocolate has captured the hearts of sweet lovers across EuropeLidl-UK
This scarcity has created a sense of urgency among shoppers, who worry about missing out on the chance to purchase the chocolate. As a result, buyers are even resorting to queuing outside stores or purchasing the bars in bulk to ensure they don’t leave empty-handed. The limited stock, combined with high demand, has driven the product’s desirability and contributed to its cult-like status.
4. Resale frenzy and markups
With the chocolate’s popularity far exceeding supply, resale markets have emerged, further fuelling the frenzy. In countries like Portugal, Lidl’s Dubai-style chocolate bars, which originally retail for €4.99, are being resold for up to four times the price on platforms like OLX and Vinted. According to reports, this markup has made the chocolate a valuable commodity for those looking to capitalise on the scarcity.
The demand for the product has pushed prices higher, making the bars more desirable for those who couldn’t get their hands on them initially. The resale market reflects the high value attached to the chocolate, with fans willing to pay a premium to experience the unique flavours.
5. The appeal of homemade alternatives
For chocolate lovers who have been unable to find the Dubai-style bars in stores, homemade versions have gained traction as a popular alternative. Social media influencers and food content creators have begun sharing recipes that mimic the luxurious flavours of the original bar. Using ingredients like Belgian chocolate, pistachios, and kataifi, these homemade recreations aim to bring the magic of the Dubai-style chocolate into kitchens across Europe.
The rise of these DIY versions highlights the versatility of the chocolate and the determination of fans to experience its unique taste, even if they can’t find the official product. It also showcases how the Dubai-style chocolate has become more than just a treat—it’s inspired creativity and a broader cultural appeal.
Lidl’s Dubai-style chocolate has captured the hearts of sweet lovers across Europe, becoming one of the most coveted treats on the market. From its exotic ingredients and social media fame to its scarcity and high resale value, this chocolate bar has become a symbol of indulgence and exclusivity. Whether it’s the allure of trying something different or the desire to join a viral trend, the demand for Dubai-style chocolate shows no signs of slowing down.
For those who haven’t yet tasted it, the hunt continues. With limited availability and increasing popularity, getting your hands on this luxurious chocolate might be a challenge, but for many, it’s worth the effort. After all, who wouldn’t want to experience the sweet sensation that has taken Europe by storm?
Martin Dickie has announced his departure from BrewDog and the alcohol industry.
He co-founded the Ellon-based brewer with James Watt in 2007.
Dickie cited family time and personal reasons for his exit.
His departure follows recent bar closures as part of a company restructuring.
BrewDog confirmed no further leadership changes will follow.
BrewDog co-founder Martin Dickie has announced he is leaving the Scottish brewer and the wider alcohol industry for “personal reasons.” Dickie, who founded the Ellon-based business with James Watt in 2007, said he wanted to spend more time with his family after more than two decades in brewing and distilling.
Early beginnings
Dickie and Watt launched BrewDog at the age of 24, starting from a garage in Fraserburgh and selling hand-filled bottles from a van at local markets. The company grew rapidly to become one of the UK’s best-known craft brewers.
Leadership changes
James Watt stepped down as chief executive last year after 17 years in the role, moving into a non-executive position as “captain and co-founder.” Dickie’s exit marks another major shift in the company’s founding leadership.
Dickie’s statement
“Leaving BrewDog isn’t easy, but I’m ready to spend less time travelling and spend some more time at home with my young family,” Dickie said. He added: “It has been an honour to have worked with incredible, like-minded colleagues who live in a world of flavour and experimentation. In James Taylor and Lauren Carrol, BrewDog is in very strong hands and I will always remain a massive fan.”
Company response
BrewDog chief executive James Taylor praised Dickie’s contribution, highlighting his focus on product quality, workplace safety, sustainable supplier relationships, and new product development. “Martin’s contributions to BrewDog have been immeasurable,” Taylor said. “His creativity, passion, and relentless drive have shaped our company over the years and inspired countless others in the industry.”
Recent challenges
The announcement comes a month after BrewDog closed ten of its bars, including its flagship Aberdeen Gallowgate site and a Dundee outlet, citing commercial unviability. The company stressed that Dickie’s departure will not result in further leadership changes.
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The incident follows a separate outbreak last month in Sardinia
52-year-old man dies after eating contaminated broccoli and sausage sandwich.
Nine others hospitalised, including family members and other customers.
Authorities recall broccoli nationwide; food truck and produce seized.
Botulism suspected; investigation underway.
A man has died and nine others have been hospitalised in Italy following a suspected botulism outbreak linked to contaminated broccoli. Health authorities have ordered a nationwide recall of broccoli after several people fell ill, all traced to the same street food vendor in southern Italy.
Man’s death linked to contaminated street food
The victim, identified as 52-year-old artist and musician Luigi Di Sarno from Cercola, Naples, became unwell while driving home from a holiday in Calabria. He had stopped with his family in Diamante, Cosenza province, where they bought broccoli and sausage sandwiches from a food truck.
All five members of his group consumed the same meal and later developed symptoms consistent with botulism. Mr Di Sarno’s condition deteriorated rapidly while travelling near Lagonegro in Potenza, forcing him to pull over. Emergency services attended, but he died before reaching hospital.
Hospitalisations and investigation
Two women in their 40s, two 17-year-olds and other customers who had eaten from the same vendor were admitted to hospitals in Cosenza. Two patients were initially reported to be in a serious condition and required intensive care.
Local prosecutors in Paola have seized all jars of broccoli in oil from the vendor, along with the food truck, as part of an ongoing investigation into how the toxin may have been introduced.
Botulism concerns
Botulism is caused by toxins produced by Clostridium botulinum bacteria and can be fatal in around 10 per cent of cases. The illness attacks the nervous system, leading to muscle paralysis and breathing difficulties. While rare, it is often linked to improperly processed foods, such as vegetables preserved in oil.
The Calabria Region’s Department of Health confirmed emergency protocols had been activated, with the national Poison Control Centre in Pavia coordinating treatment. Only the Ministry of Health is authorised to store and distribute the botulism antitoxin in Italy.
Previous botulism outbreak in Italy
The incident follows a separate outbreak last month in Sardinia, where eight people were hospitalised after eating guacamole contaminated with botulinum toxin at a food festival.
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McDonald’s credited the sales rebound to “standout marketing”
McDonald’s launches its largest-ever marketing campaign, centred on “A Minecraft Movie” meal.
US same-store sales rise 2.5% in Q2, ending a two-quarter decline.
Global same-store sales increase 3.8%, with revenue up 5% to $6.8 billion.
Campaign includes kids’ Happy Meal, adult meal, and crispy chicken strips.
CEO flags concern over declining visits from low-income consumers.
New nostalgic “McDonaldland” meal and revamped drinks to launch next.
McDonald’s has reported a return to sales growth in the second quarter of 2025, driven by the success of what it called the largest marketing campaign in the company’s history — a global promotion tied to A Minecraft Movie. The campaign featured themed kids’ Happy Meals, an adult meal offering, and a major merchandise push across 100 markets.
Same-store sales in the United States rose by 2.5% for the three months ending 30 June, reversing two consecutive quarters of decline. Global sales at comparable locations increased 3.8%, while total revenue rose 5% year-on-year to reach $6.8 billion.
McDonald’s credited the sales rebound to “standout marketing,” particularly the Minecraft tie-in and the launch of new crispy chicken strips.
Minecraft Movie meal attracts customers worldwide
Launched in late March, the Minecraft-themed promotion was timed with the theatrical release of A Minecraft Movie, which was distributed by Warner Bros. Pictures and went on to gross nearly $1 billion globally. The campaign included a Happy Meal with themed toys for children and a special adult meal — a move aimed at attracting both family and nostalgic audiences.
The promotion rolled out in 100 international markets, significantly boosting traffic and interest in McDonald’s offerings during the quarter.
Pricing challenges and low-income consumer pullback
Despite the successful campaign, McDonald’s CEO Chris Kempczinski noted ongoing challenges, particularly among low-income consumers, whose visits dropped by double digits compared to the same period last year. That demographic, he said, continues to pull back on spending, even as middle-income customer visits show improvement.
Kempczinski emphasised the importance of re-engaging lower-income consumers, who typically visit McDonald’s more frequently than others. To that end, the company has extended the $2.99 Snack Wrap promotion through the end of 2025 and is continuing to focus on value-oriented menu strategies.
He admitted that “consumers’ value perceptions are most influenced by our core menu pricing,” pointing to a rising concern that combination meals often cost more than $10 — a price point that may be contributing to negative perceptions about value.
McDonald’s is currently in talks with US franchisees to explore pricing solutions, though no specific changes were announced.
Nostalgia and new drinks
Following the success of the Minecraft promotion, McDonald’s plans to maintain marketing momentum. Next week, it will debut a new “McDonaldland” meal aimed at nostalgic adults, featuring a mystery-flavoured shake. The company will also roll out a revamped drink menu in 500 US locations under its CosMc’s branding in September, following the closure of its short-lived spinoff.
McDonald’s shares opened nearly 3% higher on the back of the results announcement.
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Customers advised to return item for a full refund
Aldi recalls 750g packs of Urban Eats Japanese Style Vegetable Gyoza
Risk of illness or injury due to potential glass contamination
Affected product has a best-before date of 27 March 2027
Sold in stores across six Australian states and territories
Customers advised to return item for a full refund
Aldi issues urgent recall over frozen gyoza product
Aldi has announced the recall of a popular frozen food item amid fears it may contain glass. The affected product is the 750g pack of Urban Eats Japanese Style Vegetable Gyoza, with a best-before date of 27 March 2027.
The potential presence of glass poses a risk of illness or injury if consumed.
Product sold across multiple regions
The recalled item was sold in Aldi stores across New South Wales, the Australian Capital Territory, Victoria, Queensland, South Australia, and Western Australia.
Customers who have purchased the product are strongly advised not to consume it and to return it to any Aldi store for a full refund. Proof of purchase is not required.
Customers who have purchased the product are strongly advised not to consume itAldi
Health and safety advice
Anyone concerned about their health after consuming the product should seek medical advice.
Further information is available via the Aldi Stores Food Recall Hotline on 1800 709 993.
The supermarket has apologised for the inconvenience and reiterated its commitment to product safety.
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One of the UK’s most beloved restaurant groups, Dishoom
Dishoom opens its first Glasgow location on Friday 29 August
New café located in a Grade A listed building on Nelson Mandela Place
Signature dishes like Bacon Naan Rolls and House Black Daal to feature on the menu
Continues ‘Meal for a Meal’ initiative, donating a meal to a child in need for every one served
Follows successful launches in London, Edinburgh, Manchester, and Birmingham
One of the UK’s most beloved restaurant groups, Dishoom, will officially open its first Glasgow café on Friday 29 August. The new site, located on Nelson Mandela Place in the city centre, marks a major milestone for the brand as it expands further into Scotland.
Taking over a 7,000 sq ft Grade A listed building that formerly housed Glasgow’s stock exchange, the new Dishoom will blend the spirit of Bombay’s old Irani cafés with the energy of Glasgow’s South Asian community.
Rooted in story and tradition
Every Dishoom location draws inspiration from a specific narrative rooted in Bombay’s culture. For Glasgow, the story is centred on a fictional former agent, Miss X, who returns to civilian life to run a lively Irani café at the base of the stock exchange building.
This storytelling element informs the restaurant’s design, with interiors and atmosphere shaped by the imagined world of Miss X.
A menu of much-loved classics
The Glasgow café will be open from morning to late evening, serving a menu of signature favourites that have earned Dishoom national acclaim. Diners can expect classics such as the Bacon Naan Roll, House Black Daal, Chicken Ruby and Jackfruit Biryani, alongside drinks like chai and house sodas.
The restaurant will accept reservations for breakfast and lunch, as well as for dinner groups of six or more. Walk-ins will be welcomed throughout the day.
Dining with purpose: Meal for a Meal
Every Dishoom location draws inspiration from a specific narrative rooted in Bombay’s cultureHaarala Hamilton
Dishoom’s commitment to social impact continues with its ‘Meal for a Meal’ initiative. For every meal served in Glasgow, the restaurant will donate a meal to a child in need. This is delivered in partnership with Magic Breakfast in the UK and The Akshaya Patra Foundation in India.
To date, more than 20 million meals have been donated through this initiative across Dishoom’s other locations in London, Edinburgh, Birmingham and Manchester.
A long-held ambition realised
Executive Chef Arun Tilak, who joined Dishoom in 2012 and helped launch its Covent Garden kitchen, said the Glasgow launch fulfils a long-standing dream.
“Bringing Dishoom to Glasgow has long been a dream of ours. The team has worked hard to create a space and a menu that feels authentic to Bombay while celebrating the character of Glasgow and the heritage of its South Asian community.
“Every Dishoom tells a Bombay story which comes to life when people sit, eat and share together. That sense of warmth and welcome is at the heart of what we do, and we’re so looking forward to seeing it in Glasgow.”