Skip to content
Search

Latest Stories

ZEE LIVE launches India Shayari Project to make Shayari accessible to young India

ZEE LIVE launches India Shayari Project to make Shayari accessible to young India

On 15th August, when India celebrates its 75th year of Independence, ZEE LIVE and ZEE5 will launch their latest innovative and celebratory IP India Shayari Project which viewers can exclusively stream on ZEE5.

This 90-minute show will bring together India’s poetic gems namely Kausar Munir, Dr. Kumar Vishwas and Zakir Khan, sharing their views on what freedom of expression means to them. The IP will also host a surprise headline act for the viewers which will be announced very soon.


The show will feature interspersed poetry, shayari and spoken word along with fascinating conversations on how poetry has lived the true test of time to become a potent tool of expression in the new age. Shayars and shayari fans can catch this lyrical extravaganza on ZEE5 this Independence Day.

Commenting on the idea behind launching the India Shayari Project, Swaroop Banerjee, Chief Business Officer, ZEE LIVE said, “Over 24 billion collective views on Shayari and Poetry globally, show that millennials and GenZ now consume shayari online on a daily basis. India has always had a rich legacy of poetry. Bollywood celebrities, poets and storytellers have over time taken to social media to extend this legacy to younger audiences, ensuring that the art continues to thrive. With immense pride today, we announce the India Shayari Project on the 15th of Aug. Some of the biggest names in Shayari and Poetry from the world of film, literature and the internet will evoke emotions of celebrating freedom through poetry. Advertising has been using poetry for decades as a form of brand expression and with India Shayari Project, clients and partners with ZEE will have an opportunity to speak to newer audiences. Original content in this genre by ZEE LIVE will now find its home on ZEE5, through different editions all year long, making the studio to screen segment a reality.”

Manish Kalra, Chief Business Officer, ZEE5 India said, “The India Shayari Project is a great initiative to reach out to the younger audience and create awareness of India’s rich history when it comes to the art of poetry. With Kausar Munir, Dr. Kumar Vishwas and Zakir Khan; we have a unique blend of abundantly talented artists who appeal to all age groups. We look forward to fans and viewers streaming this exclusive show on ZEE5 and celebrating Independence Day with us.”

Sharing his views being a part of the Indian Shayari Project, India’s most popular comedian and poet Zakir Khan said, “Being a part of a venture such as India Shayari Project, that shares the legacy of our rich poetic heritage is indeed exciting. Over thousands of years of poetic amalgamation that has taken place in our country, Shayari has taken new incarnations and has yet continued to do what it essentially means to, and that is to poignantly reflect the times it is in. From the ages of Mirza Ghalib to our modern-day legends of Shayari, culturally it has only enhanced the way we express ourselves. And that is what resonates with the youth of today. Through the ZEE LIVE initiative on ZEE5, I look forward to connecting with poetry and Shayari fans the world over.”

Talking about the necessity of hosting such an event, popular Bollywood lyricist and writer Kausar Munir shared, “Hindustan is a country of great shayars and shayaraas. And the youth of this creative land are eager to connect with the poetic traditions that they come from. Events such as The India Shayari Project, are bridges that connect the younger generation with the art and craft of shayari. I am proud to be part of this exciting, inspiring initiative by ZEE LIVE and glad that fans can stream this special initiative on ZEE5.”

Dr. Kumar Vishwas, India’s most sought-after poet, “As a poet, there is no better feeling of elation than to see one’s poetry, written a long time ago, still strike a chord with people. Poetry has always brought in a sense of magic to words for centuries and delighted to be part of a platform that reinforces this culture and makes it more mainstream. That said, interacting with the leading poets of our country is going to be an exhilarating experience. I look forward to talking about the one thing that binds us all together and sharing our views with our audience.”

More For You

Did you know about EastEnders' Sophie Khan Levy's connection to Bend It Like Beckham's Mrs Bhamra?

EastEnders' Sophie Khan Levy reveals her surprising connection to Bend It Like Beckham star Shaheen Khan, stunning fans with the family secret

Youtube/FIPAarts

Did you know about EastEnders' Sophie Khan Levy's connection to Bend It Like Beckham's Mrs Bhamra?

Sophie Khan Levy, the actress behind EastEnders’ fiery character Priya Nandra-Hart, has been making waves not just for her on-screen drama but also for her real-life family ties. Fans were recently stunned to learn that Sophie is the daughter of Shaheen Khan, the beloved actress who played Mrs. Bhamra in the iconic 2002 film Bend It Like Beckham. The revelation has sparked a flurry of excitement among viewers, many of whom grew up watching Shaheen on screen and are now seeing her daughter carve her own path in the acting world.

Sophie’s character, Priya, stormed into Walford in 2023, bringing with her a whirlwind of drama. As Ravi’s (Aaron Thiara) ex-girlfriend and the mother of his secret daughter, Avani (Aaliyah James), Priya quickly became a central figure in the Panesar family’s turbulent storylines. From explosive family clashes to her own romantic entanglements, Priya has kept fans hooked. But off-screen, Sophie’s journey is equally compelling.

Keep ReadingShow less
Conclave and The Brutalist shine

Conclave and The Brutalist shine as the top films, capturing the spotlight at this year's awards

Getty Images

BAFTA 2025: 'The Brutalist' and 'Conclave' lead the way with 4 wins each

The 2025 BAFTA Film Awards, held at London’s Royal Festival Hall, celebrated a unique array of cinematic achievements, with Conclave and The Brutalist emerging as the night’s biggest winners. Each film took home four awards, solidifying their place as frontrunners in this year’s awards season. Hosted by the ever-charismatic David Tennant, the ceremony featured expected triumphs as well as surprising upsets, making for an all the more unpredictable and thrilling night.

Edward Berger’s gripping political thriller Conclave, which explores the high-stakes election of a new pope, secured the top honour, winning Best Film. It also won Outstanding British Film, Best Adapted Screenplay, and Best Editing, reaffirming its narrative and technical finesse. Starring Ralph Fiennes, the film had led with 12 nominations, making its impressive haul even more significant.

Keep ReadingShow less
Will 'Bridgerton' season 4 have the biggest twists so far? Here’s what the sneak peak reveals!

A glimpse into Bridgerton Season 4: Romance, drama, and intrigue await in the highly anticipated new chapter

Instagram/bridgertonnetflix

Will 'Bridgerton' season 4 have the biggest twists so far? Here’s what the sneak peak reveals!

Netflix has given fans a tantalising glimpse into the upcoming fourth season of Bridgerton, just in time for Valentine’s Day. The sneak peek, shared on February 14, gives us behind-the-scenes moments and fresh footage from the new episodes, which are currently in production. The season will centre on Benedict Bridgerton played by Luke Thompson, the free-spirited second son of the Bridgerton family, as he navigates love and societal expectations. His story takes a dramatic turn when he encounters the enigmatic “Lady in Silver,” Sophie Baek, played by Yerin Ha, at a lavish masquerade ball hosted by his mother.

The teaser also introduces three new characters: Lady Araminta Gun (Katie Leung) and her daughters, Rosamund Li (Michelle Mao) and Posy Li (Isabella Wei), who are set to stir up the marriage market. Familiar faces will also return, including Jonathan Bailey as Anthony Bridgerton, Simone Ashley as Kate Sharma, and Ruth Gemmell as Violet Bridgerton. Fans of Penelope and Colin will be pleased to see them back, with a still image hinting at their growing family.

Keep ReadingShow less
Best love triangles in Bollywood
Silsila

Best love triangles in Bollywood

BUILT on a foundation of romance, Bollywood has explored all kinds of love stories over the decades.

The most compelling, dramatic, and popular genre has been the love triangle, which has entertained millions since the black-and-white era.

Keep ReadingShow less