Skip to content 
Search

Latest Stories

Indo-Nigerian rapper Yung Sammy is redefining hip hop in South Asia

By shaking up expectations and breaking down stereotypes

Yung Sammy

Yung Sammy Indo-Nigerian rapper

Instagram/ yungsammy___

When Yung Sammy arrived in India from Nigeria as a 12-year-old, he would not have expected to redefine hip hop in the country, but that is exactly what has happened.

The son of a Nigerian priest went from being an outsider, who learned to speak Hindi, Punjabi, Haryanvi and Gujarati, to becoming a popular rapper. Having also absorbed the musical language of the streets, the Delhi-based artist, now in his late 20s, is adding new layers to commercial Indian music with a genre-bending sound that blends Nigerian Pidgin, desi dialects and sharp-edged lyricism.


By shaking up expectations and breaking down stereotypes, he is flipping the script on what it means to be an African artist in India. He recently added to his growing catalogue of high-energy hits with the bilingual anthem Mr Rambo, a track that showcases both his confidence and cultural versatility.

 Eastern Eye caught up with the proud Indo-Nigerian talent to talk about his unique musical journey, latest release and future hopes.

 Yung Sammy Yung Sammy Indo-Nigerian rapperInstagram/ yungsammy___

What first connected you to music? 

Music just came naturally. At first, I was just a listener. I guess I was kind of built for it, but I did not know whether I would pursue it with passion. Then one day everything about music – even the language – became interesting to me.

 What about Indian music specifically? 

I came to India as a kid and grew up here. I learned the language and everything. Then I heard Yo Yo Honey Singh. As I said, I was initially just a listener, but rap really connected with me. I started digging deeper into the genre and thought, ‘okay, this is for me.’ That is when the ride really started.

What drew you to hip hop in particular? 

Honestly, I did not know much about hip hop at first. I was just listening to rap. But then I kept exploring and began learning more, including about underground Indian artists. Of course, I also listened to Eminem, Tupac, Jay-Z and others. The more I learned, the more I realised that hip hop is a whole different world. I wanted to be a part of it.

How do you reflect on your rapid rise in music? 

By God’s grace, it has been an amazing journey so far. But it has also taken a lot of hard work. With blessings, things have gone well, and there is still so much more to come. Sometimes I just sit and think about all the unreleased music I have and where I am now. It feels like all eyes are on me, and with God’s grace, there is still a long way to go.

What has been your most memorable moment?

There have been so many great moments that I cannot name just one. From appearing on Fire in the Booth (hip hop platform), to signing a record deal, to getting on the radar – it has all been surreal. I have done some epic stage performances and met idols like Karan Aujla, who I really look up to. One day I just woke up and saw Karan Aujla and Honey Singh following me. Those are big achievements for me. When moments like that happen, you know you are on the right path.

 How would you describe your unique brand of hip hop?

I feel like my brand of hip hop is just Yung Sammy. I want people to know my name – even if it’s my real name. People said I shouldn’t do that and choose a different name, but I did not want that. I kept it real with Yung Sammy, and it has become a brand now. If you see that name anywhere, you can expect something fresh and unexpected. It is building, and it will go further.

Which of your songs is closest to your heart? 

I am connected to all of my songs – even the ones that are not released yet. But yes, The Intro is one of my favourites. I have also been listening to Silence a lot lately. Bounce, from my EP In The Building, is special too. And Mudda, the track I did with Seedhe Maut, is just crazy.

What inspired your most recent song, Mr Rambo?

With Mr Rambo, I wanted to play a character. Something different. So I stepped into the role of a G, having fun and thought, okay, that is Mr Rambo. It became this charismatic, energetic song built around a larger-than-life persona.

 What is your master plan moving forward?

Right now, I am sitting on a lot of unreleased tracks. The next one coming out is Top Boyz with BBB. After that, we have a remix of the same track with someone special – I will not name them just yet. Then there is another track with Seedhe Maut, and my EP will follow. I am already working on that. It is going to be something big for the whole hip-hop scene.

Who would you love to collaborate with?

My dream collaborations would be with Karan Aujla and Central Cee. These two are at the top of my list. The day I work with both of them will be the day I can say I have really made it. I admire the way they express themselves and speak real truths.

 Tell us something not many people know about you.

There is a lot people do not know. One thing is that I am actually a very simple person, both as a person and an artist. I said it in Intro – I might seem calm and quiet, because I am a bit nonchalant by nature. But when I get on stage, it is different. That is where all my emotions come out. That is who I really am.

More For You

Brooklyn Beckham

Brooklyn Beckham holidays on £85m yacht with in-laws amid family feud

Brooklyn Beckham sails on £85m yacht with billionaire in-laws as family feud with David and Victoria escalates

Highlights:

  • Brooklyn Beckham spotted on £85m (₹903 crore) superyacht Project X in Saint-Tropez with Nicola Peltz and her billionaire parents.
  • His parents David and Victoria Beckham arrived two days later on their £16m (₹170 crore) yacht Seven.
  • The rift between Brooklyn and his family has deepened, reportedly over money and Nicola.
  • Sir Elton John is said to have attempted to mediate between the Beckhams and Brooklyn.

Brooklyn Beckham’s tense relationship with his famous parents has taken a fresh turn, this time on the waters of the French Riviera. The 26-year-old was recently seen holidaying on an £85m (₹903 crore) superyacht with his in-laws, while David and Victoria Beckham arrived separately just two days later on a significantly smaller vessel.

The yacht, named Project X, was rented by Nicola Peltz’s billionaire parents, Nelson and Claudia Peltz, for a reported £1.2m (₹12.7 crore) a week. The move has been described by insiders as a “financial flex,” especially given the scale of the yacht compared to David’s £16m (₹170 crore) boat Seven, which is less than half the size.

Keep ReadingShow less
Pride and Prejudice

Netflix’s Pride and Prejudice features Emma Corrin and Olivia Colman in lead roles

X/Netflix

Netflix’s new 'Pride and Prejudice' casts Anjana Vasan as only Asian actor in main ensemble

Highlights:

• Netflix shares first image and complete cast list for Pride and Prejudice series
• Emma Corrin stars as Elizabeth Bennet, with Olivia Colman as Mrs Bennet
• The diverse ensemble includes newcomers and veteran actors
• Series written by Dolly Alderton, directed by Heartstopper’s Euros Lyn

Netflix has officially kicked off production on its six-part limited series Pride and Prejudice, offering fans a first glimpse at its fresh interpretation of the Jane Austen classic. The first-look image features the Bennet sisters and their mother in full period costume, combining veteran star power with a rising, diverse cast. With Emma Corrin leading as Elizabeth Bennet and Olivia Colman as Mrs Bennet, the series is set to reintroduce Austen’s story to a new generation with a contemporary lens.

Keep ReadingShow less
Mahavatar Narsimha box office

Mahavatar Narsimha is India’s top-grossing animated film of 2025

Instagram/hombalefilms

'Mahavatar Narsimha' becomes highest grossing Indian animated film ahead of UK, Australia and Europe release on 31 July

Highlights:

Mahavatar Narsimha, India’s highest-grossing animated film of 2025, is set for a global release on 31 July.
• Directed by Ashwin Kumar and presented by Hombale Films, the film earned over £2.08 million (₹21.95 crore) in its first four days.
• It will open in the UK, Australia, Europe, Singapore, and Malaysia this week.
• The movie is the first part of a decade-long animated cinematic universe on Lord Vishnu’s avatars.

After a powerful domestic debut on 25 July 2025, Mahavatar Narsimha is now heading for a wide international release. The mythological animated film, directed by Ashwin Kumar, will begin screening across the UK, Australia, Europe, Singapore, and Malaysia starting 31 July. With strong box office figures and growing global interest in Indian mythological storytelling, the movie is set to break new ground for Indian animation overseas.

Keep ReadingShow less
Beyoncé

Beyoncé’s Cowboy Carter tour breaks country music records

Instagram/beyonce

Beyoncé makes history as Cowboy Carter tour becomes top-grossing country tour of all time with over £300 million in revenue

Highlights:

  • Beyoncé’s Cowboy Carter tour rakes in over £300 million (₹31,680 crore), setting a new country music record.
  • She now holds the title of highest-grossing Black artist and R&B artist of all time.
  • The tour featured 32 sold-out shows across the US, UK, and Europe.
  • The final show in Las Vegas included guest appearances by Jay-Z, Destiny’s Child, and Shaboozey.

Beyoncé has officially rewritten the rulebook on country music touring. Her Cowboy Carter world tour has become the highest-grossing country tour in history, pulling in over £300 million (₹31,680 crore), according to concert promoter Live Nation.

The tour also cemented Beyoncé’s place in music history as the highest-grossing Black artist and the top-earning R&B artist ever. In a further milestone, she becomes the first woman and American act to headline two separate tours that each grossed more than £300 million (₹31,680 crore), following her Renaissance world tour in 2023.

Keep ReadingShow less
Bonnie Blue

Bonnie Blue says she had sex with 1000 men in a day in new Channel 4 doc

Instagram/bonnie_blue_xox

OnlyFans star Bonnie Blue claims to have slept with 1,000 men in a day, Channel 4 doc reveals a darker truth

Highlights:

  • Bonnie Blue, real name Tia Billinger, claims she had sex with 1,057 men in 12 hours for a stunt filmed for her now-banned OnlyFans.
  • New Channel 4 documentary 1,000 Men and Me offers unfiltered access to her life, family, and motivations.
  • Despite her £1.5 million (₹17.4 crore) monthly earnings, the film exposes loneliness, backlash, and ethical concerns around her viral rise.
  • The documentary airs on Channel 4 on Tuesday, 29 July at 10pm.

British adult performer Bonnie Blue, who stunned the internet earlier this year with her claim of sleeping with over 1,000 men in a single day, is the subject of a new Channel 4 documentary that explores her rise to online infamy and the unsettling reality behind the scenes. The film, 1,000 Men and Me: The Bonnie Blue Story, charts the life of the 26-year-old OnlyFans star (real name Tia Billinger), revealing a complex portrait of a woman who’s made millions monetising outrage.

Once an office worker from Derbyshire, Bonnie now earns up to £1.5 million (₹17.4 crore) per month from explicit content, much of it shared on Fansly, after OnlyFans banned her following the viral "1,000-men" challenge. But behind the shock value, the documentary raises deeper questions about consent, exploitation, and the mainstreaming of extreme pornographic content.

Keep ReadingShow less