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Vijay Deverakonda fulfills his promise; Indian Idol 12 contestant Shanmukha Priya records a song for Liger

Vijay Deverakonda fulfills his promise; Indian Idol 12 contestant Shanmukha Priya records a song for Liger

The grand finale of the popular reality show Indian Idol season 12 took place last month. One of the contestants on the show Shanmukha Priya is a huge fan of actor Vijay Deverakonda, and in the finale episode, a special video message of the actor was played for Priya.

Vijay in the video had stated, “Today, is the finale of Indian Idol and I am sending you all my love, and all my best wishes. Shanmukha today is the finale, forget winning, forget losing, forget everything, just have a blast. It should be memorable, just give it your all, completely enjoy. Own that stage and enjoy the show. Shanmukha you win or lose, you are coming back to Hyderabad, you are meeting me and then you are singing in my film.”


Well now, the actor has fulfilled his promise as Shanmukha has recorded a song in Vijay’s movie Liger. The singer also met Vijay at his house in Hyderabad, India.

Dharma Productions took to Twitter to share a video of Vijay and Shanmukha’s meeting. They tweeted, “The #LigerPromise fulfilled by @TheDeverakonda ! Making a dream come true, here's welcoming the talented #ShanmukhaPriya on board for #Liger!”

Directed by Puri Jagannadh, Liger also stars Ananya Panday and Ramya Krishna. The movie was slated to release this month but has been postponed due to the pandemic.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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