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ethnic-media-britain

Britain's demographic changes created audiences with different languages, identities and media habits

Eastern Eye

Ethnic media remains central to reaching multicultural Britain, report finds

BRITAIN's ethnic media has changed from a network of community newspapers, local radio stations and satellite television channels into a multi-platform ecosystem, but it continues to play an important role in reaching the country's diverse communities, a new report has said.

The report titled The Evolution of Ethnic Media in the UK: Why Diverse Audiences Require Diverse Media Strategies said the sector now includes digital publishers, podcasts, influencers, connected television, multilingual social media platforms and digital out-of-home advertising alongside traditional media.

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