ALL CHANGE: The Scouts are making moves to try and attract more people from ethnic minorities
Money-Advice-Trust

by NADEEM BADSHAH ORGANISATION REBRANDS TO ATTRACT MORE BRITISH ASIANS THE Scouts are rebranding in a bid to attract more British Asian children to the great outdoors. The organisation, famous for camping trips, abseiling and sur­vival skills, is focusing on teach­ing youngsters about job skills, teamwork and leadership along with outreach work to woo ethnic minority parents. It has also launched a new pur­ple logo with a crest for a “more contemporary look and feel” to change the stereotype of its members being boys from white and middle class backgrounds. The organisation’s volunteer network, the Muslim Scout Fel­lowship, hosted Iftar events…