- Thursday, April 18, 2024
By: Eastern Eye Staff
by NADEEM BADSHAH ORGANISATION REBRANDS TO ATTRACT MORE BRITISH ASIANS THE Scouts are rebranding in a bid to attract more British Asian children to the great outdoors. The organisation, famous for camping trips, abseiling and survival skills, is focusing on teaching youngsters about job skills, teamwork and leadership along with outreach work to woo ethnic minority parents. It has also launched a new purple logo with a crest for a “more contemporary look and feel” to change the stereotype of its members being boys from white and middle class backgrounds. The organisation’s volunteer network, the Muslim Scout Fellowship, hosted Iftar events…
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