VERMA DISCUSSES THE KEY TO GREAT ACTING AND HIS POPULAR SHOW
by ASJAD NAZIR
TALENTED Indian actor Saanand Verma has risen up from humble beginnings through hard work, to successfully balance a career in films and television.
His biggest success has been a key role in smash hit sitcom Bhabiji Ghar Par Hain, which has been successfully running for nearly six years and clocked up well over 1,400 episodes. The loveable actor’s natural flair for comedy has entertained different generations and put smiles on the faces of audiences around the world.
Eastern Eye caught up with Saanand Verma to discuss acting, secrets of a great comedy performance and the massively popular Bhabiji Ghar Par Hain.
You are a versatile actor. How do you approach each role?
Being able to get rid of oneself is the best part of being an actor. I am an actor who tries to surrender himself completely and be just the body. I don’t want to keep any soul or even Saanand Verma inside me, so I can easily get into any character. If there is no original self then any character, behaviour or personality can be easily taken over by the actor. So, it is like meditation where you can forget yourself. An actor can meditate all the time, forget about everything and concentrate on the character he is working on. That is the most loveable and exciting thing for me as an actor.
What has the experience of being on Bhabiji Ghar Par Hain been like?
The experience of being Anokhelal Saxena on this amazing show has been wonderfully memorable. It’s a once-in-a-lifetime opportunity and I have enjoyed every bit of it. I am looking forward to enjoying it even more and would like to be a part of Bhabiji Ghar Par Hain till its last episode. I am emotionally attached to Anokhelal Saxena. It’s a wonderful, very unusual and unique character. Audiences just wait for him to come on-screen. So, it’s the greatest character I have played in my career. I am very grateful to the show, its director Shashank Bali, writer Manoj Santoshi, and super producers Binaifer and Sanjay Kohli.
Why do you think the show is so loved by audiences?
It has a very unique concept of two neighbours liking one another’s wives and great comedy. The various characters connect with different age groups and backgrounds. For example, Anita and Vibhuti connect with upper class people, whereas the middle class relates to Angoori Bhabi and Tiwari ji. Children connect with Saxena, others love Happu Singh’s language and so on. Every type of element is there in our show. Saxena connects with normal human beings and like them keeps smiling through problems. Everyone works hard to make the show a hit.
What has been the most memorable part of your journey with Bhabiji Ghar Par Hain been?
The entire journey has been memorable because my character and his world-famous dialogues, including “I like it”, have become a part of so many households. When he is in any painful situation, rather than crying he says, “I like it”. This is very unusual and unique about this extremely loveable and adorable character, which has gifted me so many memories. It will stay with me till my last breath.
What according to you is the secret to a great comedy performance?
Comic timing and understanding of your environment are key to a comedy performance. Comic timing is about taking the right pauses and choosing correct moments to deliver a knockout comedy punch. Comic timing comes with experience and having a great sense of humour. Understanding your environment means knowing the different characters around you and their importance. Those surrounding characters enhance any laughter, so you need to grab, understand and assimilate them into a performance. It is about feeling, interaction, reaction and punch lines to make a comedy scene work.
Are you under pressure to be funny in real life?
(Laughs) To be honest, I never feel pressure and have lost myself as a person to all the characters I have to portray. So, I am very unpredictable and keep on changing myself regularly, including how I speak and walk. So, nobody pressurises me because I am a person who doesn’t have any personality.
Who is your comedy hero?
Peter Sellers is my role model when it comes to comedy. I must have seen his Pink Panther movies hundreds of times.
What do you enjoy watching as an audience member?
I enjoy watching crime drama and thriller movies like The Godfather.
What can we expect next from you?
I have done a movie called Helmet, which has been produced by Dino Morea and stars Aparshakti Khurana. I play a very interesting character in the film. It is all about contraception and how people are still hesitant or feel ashamed to buy condoms or contraceptive pills from the chemist. Chemists can also give a weird look to a customer. I play the role of that chemist. I had got a great response for the web series Apharan and will be returning for season two, which I am excited about. There were some other interesting projects that got shut down by the pandemic and hopefully, will resume soon.
Why do you love being an actor?
I don’t know why I love being an actor. I feel I am a natural actor and have been like that since childhood. Whenever I used to talk, walk or do anything, I used to feel like I am acting, so it has always come natural to me. I think God wanted me to become an actor, so designed me this way. Initially, I couldn’t pursue it because of my family background and financial situation. Now, I am embracing it fully. It is my true calling and forte.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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