THE HEALTH EXPERT REVEALS HOW TO LEAD YOUR BEST LIFE
SONIA JHAS walked away from a sky-rocketing corporate career at IBM and decided to focus on her own wellbeing. This decision to break an unhealthy cycle of yo-yo dieting, negative self-talk, and feelings of failure led to learning the fundamentals of fitness and developing a positive relationship with food.
The transformative one-year journey enabled her to uncover a passion to help others and she is now inspiring people globally with techniques to help them achieve their personal health and wellness goals.
The Canadian expert works closely with clients one-on-one or in small groups through her SJ Semester coaching programme and is regularly asked to be a keynote speaker at high-profile events. She also regularly appears on top television shows, lights up social media and has her first book releasing in Spring 2022.
Eastern Eye caught up with Sonia to discuss the secret of living your happiest life, along with getting top health and wellness tips.
Your signature SJ Semester coaching programme gives people access to your knowledge, insights, and trainings. What are key health and wellness tips you would give?
When setting out to improve our health and wellbeing, we often choose drastic actions like exercising every day, cutting out carbs, and avoiding anything with sugar. We do this despite knowing that an ‘all or nothing’ approach to fitness and nutrition is a recipe for failure. But what if it didn’t have to be so hard? What if we didn’t have to rely on extremes? What if, by taking some simple but meaningful steps, we could dramatically improve our overall wellbeing? We can! Here’s how: Prioritise good quality sleep, hydrate, move your body and focus on whole foods.
You say that getting high-quality sleep may be as important to health and well-being as nutrition and exercise. So, what can you do to facilitate regular, high-quality sleep?
Try to sleep and get up at the same time every day. Avoid sleeping in, even on weekends. Say no to late-night television. Limit caffeine and nicotine. Wind down and clear your head with relaxing music or meditation.
What about hydration?
Most people don’t drink enough pure water. And yet, water is critical to our health and wellbeing. It is essential for proper digestion and nutrient absorption.
What’s the point of eating nutrientdense food if your body can’t reap the benefits?
Dehydration also slows the metabolism and inhibits the calorie/ fat burning process. The metabolic process also creates toxins, and water plays a critical role in flushing them out of your body. Finally, most people often confuse thirst with hunger, taking in extra calories for no reason! Drink two to three litres of pure water a day and your body will thank you!
What about the importance of moving your body everyday?
Exercise is not important for weight loss alone. Moving our bodies daily is vital for mental health, strength, and healthy skin. By moving a little more each day, we help our bodies and minds function at their best. Exercise improves mental health by reducing anxiety, depression, and negative mood, and improving self-esteem and cognitive function. By delivering oxygen and nutrients to your tissues and helping your cardiovascular system, exercise can improve your energy levels.
Tell us more?
Exercise also helps digestion and elimination. When we move regularly, we assist flow in the body and stimulate intestinal circulation. The more regular we are, the more our body is able to rid itself of toxins, which can often lead to clearer and fresher skin.
What about nutrition?
‘Whole foods’, usually refer to vegetables, fruits, legumes, and whole grains. At a time where everything is ultra-processed, it’s important to getback to eating minimally processed foods that are as close to their natural state as possible. That’s how you benefit from the vitamins, minerals, fibre, essential nutrients, and good fats that significantly improve your wellbeing.
What food tips can you give our readers?
Incorporate whole foods into your diet. Swap out cereal for a delicious fruit smoothie. Instead of snacking on chips or crackers, grab a handful of mixed nuts. Incorporate as much whole meal and wholegrain flour into breads and rotis as possible. Replace sugary drinks with whole fruit.
How important is it to look after your mental health?
Mental health is health. Prioritising mental wellbeing leads to better physical health, stronger work ethic and stability, healthier relationships, and better quality of life overall.
Is there a secret to being your happiest self?
I have found that it’s critical to layer positivity into your life. Most of us gravitate towards negativity without even realising it. When we make a conscious effort to get ahead of those thoughts and feelings, we experience a tangible shift. Prioritising self-care and positivity can be as simple as starting your day with physical activity to soak in some endorphins or doing a meditation or breathwork session to make you feel grounded and aligned.
What helps you?
Journalling in the morning helps me offload fearbased thoughts and negative self-talk. Keeping a list of “what’s going right” or “what I’m proud of” throughout the day also reroutes my brain towards positive thoughts. I practise gratitude throughout the day, giving myself little doses of positivity before my limiting beliefs take over. Affirmations and self-help audiobooks can help override negative narratives, reminding me of what’s important so I can discover happiness.
Are there any key mistakes that people make during their quest for happiness?
People race towards external milestones and achievements believing that these ‘wins’ will make them happy. But true happiness comes from within, from cultivating self-love, self-worth, and self-acceptance. It isn’t about validation or achievements but rather about tuningin to your authentic self to uncover who you really are and what you really desire.
How much have your own struggles informed your work?
My struggles inform every fibre of my work. They have taught me so much about cultivating authenticity, finding motivation, reinforcing commitment, and overcoming hardship. My experiences have helped me relate to my clients and audiences in a more empathetic, nurturing, and compassionate way.
How much does helping others help you?
Helping others is the most important part of what I do and it continuously reinforces my purpose and passion. Each person’s journey is unique, allowing me to continually grow, learn, and pivot my perspective. By helping others, I’m able to continue my own life-long healing, which is something I’m so grateful for.
Visit Twitter, Facebook and Instagram: @soniajhas or www.soniajhas.com
Lucky Jain’s grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Lucky Jainspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Lucky Jain’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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