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Sargun Kaur Luthra bags a Colors’ show?

On one hand, Colors is busy pulling the plug on one show after the other. On the other hand, it is also bankrolling several new soap operas which will be hitting the small screen in the coming months.

After raising the curtain on Vish and Bahu Begam, Colors is now gearing up to launch yet another show, which is being produced by well-known television producer Ranjan Shahi under the banner of Director's Kut.


Talking about the star cast, the makers are tight-lipped on the same. However, if some industry insiders are to be believed, Ranjan Shahi has roped in actress Sargun Kaur Luthra to play the female lead on the untitled show.

Sargun Kaur Luthra was last seen on supernatural series Tantra. Interestingly, Tantra also aired on Colors. However, the show was axed within months of its launch as it failed to garner enough numbers for its survival.

More details on Ranjan Shahi’s new offering are awaited.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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