Skip to content
Search

Latest Stories

Playing the name game

By Amit Roy

GOOD old William Shakespeare. He had this great ability to get to the heart of the matter.


Take, for example, the name game. “What’s in a name? That which we call a rose by any other name would smell as sweet.” But would Juliet have been quite as keen on Romeo had his name been, say, Nigel or Donald or Andrew? Possibly, but you never can tell.

I will get to the subject discussed last Wednesday (24) at the GG2 Diversity Conference – whether BAME is a good way to describe Britain’s “Black, Asian and Minority Ethnic” communities – but I would like to recall a little anecdote from a few years ago.

As the risk of repetition, it involves an Indian driver who appeared one day and drove the bus ferrying Daily Telegraph journalists from the car park to our offices a mile away in Canada Square in Lon­don’s Canary Wharf.

“Nash,” he replied when I asked him his name.

He could have been Goan, but I thought not. I could smell home-cooked vegetarian food on his brown sweater.

“Is that your real name?”

“No,” he replied. “My name’s Naresh. But they can’t pronounce it. So it’s be­come Nash.”

I suggested a possible solution to him. “Next time, someone says his name is Bill, just say, ‘That’s very difficult for an Indian to pronounce. Can I call some­thing simpler – like Yudhishtira?’”

He gave me a funny look and drove off.

Which brings me to BAME, which eve­ryone at the GG2 conference agreed was an infelicitous expression. One session was devoted to Race, Identity and defin­ing the term BAME.

Since there are more Asian than black people in the country, we can try a num­ber of permutations: ABEM (Asian, Black and Ethnic Minorities); or PIBO (Paki­stani, Indian, Black and Others). There remains the option of BIPO (Black, Indi­an, Pakistani and Others). None seems an improvement on BAME.

Some 30 years ago, there was a move­ment by the left to sweep all non-white folk under the term “black”, but Indians protested, “We are brown.”

Indian newspapers use the term “Pak” as an abbreviation for Pakistan – as in, “Pak thrash India by 10 wickets”. But add an “I” at the end and it becomes a term of abuse in the UK.

For some reason, it is acceptable to call someone a “person of colour” but “col­oured” is now on the banned list. I have never liked the term because the opposite of “coloured” is “colourless” – and none of my English friends and colleagues is col­ourless. Quite the contrary, in fact.

So, if BAME isn’t perfect, what are we do? People self-define themselves in the way they think will attract the greatest public sympathy – “speaking as a black Muslim woman” or “as a Pakistani Mus­lim….” I would never describe myself as “Bengali Hindu” or an “Indian Hindu journalist”, but I wouldn’t mind if some­one called me an “Indian-origin re­porter” or a “British journalist of Indian origin”. All I can say is I don’t feel very BAME.

These days “south Asian” has come into vogue, but south Asia covers too large an area. And I don’t feel south Asian, either.

There are signs of progress. Many young people born to parents who came from India, Pakistan, East Africa or the Caribbean are happy with term “British”, but draw the line at calling them­selves “English”.

How others see us will also define this de­bate. I don’t know what will replace BAME, but I think it has a limited shelf life.

More For You

How May elections could disrupt Britain’s political balance

Scottish Labour leader, Anas Sarwar speaks to media infront of the party’s Ad Van Campaign on May 04, 2026 in Bathgate, Scotland

Getty Images

How May elections could disrupt Britain’s political balance

Sunder Katwala

The tremors of the May 2026 elections could shift the tectonic plates of British politics. Attention will quickly turn to the Westminster aftershocks, including what the fallout of these national elections in Scotland and Wales alongside local elections across much of England, mean for Sir Keir Starmer’s future. Yet these seismic electoral upheavals merit scrutiny in their own right.

Wales is set for a once a century political earthquake. Labour has not just led the Welsh government since devolution began in 1999 - but won the most votes in every national election in Wales since 1922. Yet it now trails third, burdened by double incumbency in Cardiff Bay and Westminster, with the party watching the Welsh nationalists of Plaid Cymru and Reform’s pro-Brexit populists compete to top the polls. That contrast has polarised Wales - by age and geography - though a broad majority would prefer a government led by Plaid Cymru’s Rhun Ap Iowerth, with two-thirds hoping to keep Reform out.

Scotland could offer a rare pocket of political stability. John Swinney is the third Scottish first minister of a turbulent term after Nicola Sturgeon and Humza Yousaf, but may now secure a fifth term for his Scottish National Party. The trick to bucking the anti-incumbent trend has been to leverage his Edinburgh government being comparatively less unpopular than its London counterpart. Scottish Labour leader Anas Sarwar sought to demonstrate his own distance from Westminster by calling for Starmer to resign, but his bid to lead Scotland, and become its second Asian First Minister, looks set to fall short.

Plaid Cymru leader Rhun ap IorwerthGetty Images

Keep ReadingShow less