- Friday, April 19, 2024
By: Sarwar Alam
The Indian Premier League is expecting even higher returns in the years ahead after striking a bumper $2.55 billion broadcast deal to become one of the world’s richest sports competitions. IPL chairman Rajeev Shukla believes there is plenty more growth to come for the glitzy Twenty20 cricket league, whose heady success comes despite its history of corruption scandals. This week Rupert Murdoch’s Star India beat rival bids from Facebook, Sony and India’s Airtel to land the IPL’s TV and digital rights over five years from 2018. The deal, a four-fold increase after Sony paid $1.2 billion for broadcast rights over 10 years…
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