The line-up includes an on-the-go meat-free Vegan Jumbo Roll and BBQ Jackfruit Jumbo Roll, as well as snack-friendly four-packs for both variants.The launch represents a monumental move by the brand, which has been in the meat industry for over two centuries.


BRITISH sausage roll brand Wall’s Pastry has announced the launch of its first-ever vegan range in a bid to serve vegetarians.

The line-up includes an on-the-go meat-free Vegan Jumbo Roll and BBQ Jackfruit Jumbo Roll, as well as snack-friendly four-packs for both variants.

The launch represents a monumental move by the brand, which has been in the meat industry for over two centuries.

Michael Holton, brand manager at Addo Food Group, said: “Meat remains at the heart of our business, but times are changing, and we believe everyone should be able to enjoy our products, no matter what diet they follow”.

“We have therefore spent a lot of time creating the perfect formula for our vegan range, to ensure we bring the best products possible to market – and we think they are worth the wait!

“We are confident that retailers will be able to capitalise on the growing opportunity plant-based alternatives provide, with a product that targets vegans as well as those simply looking to eat less meat.”

Available to order now, both products feature clear ‘Plant Based’ labelling, with a large window to help showcase the product.