Indian designers Shantanu & Nikhil recently held a fashion show in London to promote khadi, the cotton fabric once used by Mahatma Gandhi during India's Independence struggle.
The theme of the fashion show was "Independence" and the show was held at the elegant surroundings of the Saatchi Gallery in the King's Road, Chelsea.
The aim of the event was to bring to the fore contemporary Indian fashion to the UK, the designers said.
The show had the support of the Indian government and it was attended by the Indian high commissioner Yash Sinha and his wife Girija.
The show's London organiser Samir Ceric and entrepreneur Utsav Kasera decided to produce the show as a first step of Shantanu & Nikhil entering the London fashion scene in a big way. Their ambition is to launch the business globally and turn the designer duo into the Louis Vuitton of India.
"I personally believe that Indian heritage and culture, fashion included, have such a powerful and important role to play in today's world and Shantanu & Nikhil could be those important messengers and facilitators via the success of their brand," said Ceric.
"I feel I have managed to explain to them how powerful their brand identity is and if we define it further and issue a manifesto, the brand will enter in the league of its own. Hence this exciting journey is on the way and we are all super excited about it," he added.
Shantanu & Nikhil - shantanunikhil
Samir Ceric - samircericofficial
Utsav Kasera - utsavakasera
