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Link between ethnicity and colour of emojis

Link between ethnicity and colour of emojis

A new research has found that most people assume messages with yellow emojis have been written by white authors.

Responses of 500 participants were analysed by a team of Edinburgh University - with half self-identifying as black and half as white - to text messages.


Researchers said darker and lighter-toned emojis were seen as clear indicators of a sender's ethnicity.

A darker-toned emoji caused both black and white readers to select a black author 80 per cent of the time while including a lighter-toned emoji resulted in 80 per cent of readers choosing a white author.

The findings also show that even supposedly neutral options can carry social meaning, which may advantage some groups over others. Moreover, the research team looks to highlight these findings to help improve development of technologies.

Previous studies have shown that people use skin-toned emojis as a way of representing their own identity.

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London tourist levy

The capital recorded 89 m overnight stays in 2024

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London to introduce tourist levy that could raise £240 million a year

Kumail Jaffer

Highlights

  • Government expected to give London powers to bring in a tourist levy on overnight stays.
  • GLA study says a £1 fee could raise £91m, a 5 per cent charge could generate £240m annually.
  • Research suggests London would not see a major fall in visitor numbers if levy introduced.
The mayor of London has welcomed reports that he will soon be allowed to introduce a tourist levy on overnight visitors, with new analysis outlining how a charge could work in the capital.
Early estimates suggest a London levy could raise as much as £240 m every year. The capital recorded 89 m overnight stays in 2024.

Chancellor Rachel Reeves is expected to give Sadiq Khan and other English city leaders the power to impose such a levy through the upcoming English Devolution and Community Empowerment Bill. London currently cannot set its own tourist tax, making England the only G7 nation where national government blocks local authorities from doing so.

A spokesperson for the mayor said City Hall supported the idea in principle, adding “The Mayor has been clear that a modest tourist levy, similar to other international cities, would boost our economy, deliver growth and help cement London’s reputation as a global tourism and business destination.”

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