Skip to content
Search

Latest Stories

Link between ethnicity and colour of emojis

Link between ethnicity and colour of emojis

A new research has found that most people assume messages with yellow emojis have been written by white authors.

Responses of 500 participants were analysed by a team of Edinburgh University - with half self-identifying as black and half as white - to text messages.


Researchers said darker and lighter-toned emojis were seen as clear indicators of a sender's ethnicity.

A darker-toned emoji caused both black and white readers to select a black author 80 per cent of the time while including a lighter-toned emoji resulted in 80 per cent of readers choosing a white author.

The findings also show that even supposedly neutral options can carry social meaning, which may advantage some groups over others. Moreover, the research team looks to highlight these findings to help improve development of technologies.

Previous studies have shown that people use skin-toned emojis as a way of representing their own identity.

More For You

uk home office

More than 17,400 raids were carried out at businesses including nail bars, car washes, barbers and takeaway shops, showed Home Office figures. (Photo: iStock)

Illegal working arrests surge to record high across UK

IMMIGRATION enforcement raids and arrests have reached their highest level on record in the UK, according to the latest Home Office figures.

The number of raids rose by 77 per cent across the UK since the government came into power, while arrests increased by 83 per cent between July 2024 and the end of December 2025.

Keep ReadingShow less