Jaguar unveils new logo ahead of electric transition
The new logo, stylised as "JaGUar," combines upper and lower-case letters in what the company describes as "visual harmony."
Owned by Tata Motors, the British automaker plans to release three new electric models in 2026, after halting new car sales over a year ago to focus on rebranding.
By EasternEyeNov 20, 2024
JAGUAR has introduced a new logo and branding as it prepares to relaunch as an electric-only car manufacturer.
Owned by Tata Motors, the British automaker plans to release three new electric models in 2026, after halting new car sales over a year ago to focus on rebranding.
The new logo, stylised as "JaGUar," combines upper and lower-case letters in what the company describes as "visual harmony."
Alongside the logo, Jaguar unveiled a new "leaper" cat design and introduced marketing slogans like "delete ordinary," according to the BBC.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
Jaguar's transition to electric vehicles was first announced in 2021. Managing director Rawdon Glover explained that pausing sales was a deliberate decision to separate older models from the upcoming range.
"We need to change people's perceptions of what Jaguar stands for," he said, adding that this "fire break" was necessary for the transformation.
Gerry McGovern, chief creative officer of Jaguar Land Rover (JLR), said the reimagined brand reflects Jaguar’s heritage of originality, as envisioned by founder Sir William Lyons.
McGovern described the new Jaguar identity as "imaginative, bold, and artistic."
The first car in the rebranded line-up will be a four-door GT, set to be built in Solihull, West Midlands.
Rohit and Kohli, with a combined total of 567 ODIs, have both been included in the three-match series against Australia, though their future beyond the tour remains uncertain. (Photo: Getty Images)
INDIA head coach Gautam Gambhir declined to discuss the 2027 World Cup prospects of senior players Virat Kohli and Rohit Sharma, saying it was too early to look that far ahead despite acknowledging their quality.
Both players now feature internationally only in the 50-over format, but India appear to be managing a gradual transition rather than making sudden changes.
Rohit, who led India to the Champions Trophy title earlier this year, has been replaced by Shubman Gill as captain of the one-day side for the upcoming Australia tour.
Rohit and Kohli, with a combined total of 567 ODIs, have both been included in the three-match series against Australia, though their future beyond the tour remains uncertain.
"Look, the 50-over World Cup is still two-and-a-half years away, and I think it is very important to stay in the present," Gambhir told reporters after India completed a Test series sweep against West Indies on Tuesday.
"Obviously, they are quality players, they are coming back, their experience is going to be a handful in Australia as well.
"Hopefully, those two guys will have a successful tour, and more importantly, as a team, we will have a successful series."
Rohit, who captained India to the final of the 2023 ODI World Cup, will turn 40 by the time the next edition takes place, which will be co-hosted by South Africa, Zimbabwe and Namibia. Kohli, a member of India’s 2011 World Cup-winning squad, is a year younger.
All-rounder Ravindra Jadeja’s future in the format is also uncertain. The 37-year-old, part of the recent Champions Trophy-winning team, has been left out of the ODI squad for Australia.
Jadeja said the selectors had explained the reasons behind his omission and that he would stay prepared for future opportunities.
"It is a good thing that they communicated the reason behind my omission," Jadeja said during the second Test against West Indies.
"But whenever I get a chance next, I will try and do what I have done all these years.
"Winning a World Cup is everyone's dream. We had narrowly missed out the last time, the next time we will try and make up for it."
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