Skip to content
Search

Latest Stories

Jaguar bets big on electric reinvention: Rawdon Glover

The company plans to launch three new electric vehicles by 2026

Jaguar bets big on electric reinvention: Rawdon Glover
Rawdon Glover (Photo: Jaguar Land Rover)

JAGUAR will go all-electric as the heritage car brand undergoes a dramatic transformation, its head said in an interview.

Managing director, Rawdon Glover, told the Sunday Times (24) the brand needs to attract a younger audience or risk becoming irrelevant.


“People love us for our history and our heritage, but that has not led to huge commercial success. The average age of the Jaguar client is quite old and getting older. We’ve got to access a completely different audience," Glover said.

The company plans to launch three new electric vehicles by 2026, all designed and built in Britain. These will include a four-door grand tourer, potentially followed by a saloon and an SUV.

Jaguar Land Rover plans to produce just 50,000 of these new vehicles annually, but each will be priced over £100,000. The strategy relies on tapping into a global market of 2.5 million luxury car buyers, the report said.

Jaguar is preparing to completely transform its product lineup by discontinuing all current models in the British market. This dramatic shift includes the withdrawal of previously successful vehicles such as the popular F-Pace SUV, the beloved F-Type sports car, and the critically acclaimed pure electric I-Pace - a model that had been lauded as the world's best car upon its launch six years earlier.

The upcoming first model has already been informally dubbed the "last-chance saloon" within automotive circles. However, Glover said he views this moment as an opportunity to create a new automotive legacy.

His confidence stems partly from the involvement of Gerry McGovern, regarded as Britain's most celebrated car designer. McGovern has been tasked with creating vehicles that Glover believes will become modern design icons, potentially echoing the legendary status of classic Jaguar models like the E-Type, MKII, and XJS.

According to reports, the company is betting heavily on electric technology. The new models will offer a 430-mile range and can charge enough for 200 miles in just 15 minutes - significantly better than many current electric vehicles.

The launch will take place at an art fair in Miami, signalling a move away from traditional motor show presentations.

“We’re our very best when we copy nothing. Look — we’re unveiling the brand at an art fair, rather than a motor show. This is Jaguar being bold, doing things differently," Glover was quoted as saying. He added that all the new cars “will drive like a Jaguar”.

According to him, this isn't just about technology, but a complete brand reimagining. Glover believes the charging infrastructure will improve dramatically, expecting a "quadrupling" of charging points by 2030.

The financial backing for this ambitious transformation is substantial. JLR, owned by Indian conglomerate Tata Motors, posted a record revenue of £29 billion last year, representing a significant 27 per cent increase from the previous year. Pre-tax profits soared to £2.6bn- the highest figure since 2015.

Adrian Mardell, JLR's chief executive, has reinforced the company's commitment to this strategic shift by pledging a massive investment of £15bn across the group over the next four years.

The reinvention of JLR also includes an overhaul of the brand's look and product lineup. The familiar leaping cat logo has been replaced with a softer, golden double-J design, sparking a debate across social media.

High-profile figures like Elon Musk and Nigel Farage have weighed in, with Farage dramatically predicting the company will go bust.

Glover, however, welcomed the controversy. "We wanted to start a debate — to get people thinking about Jaguar differently," he said.

Some view the softer logo and new approach as the brand going "woke", a charge Glover firmly rejected. "This is about breaking moulds, living vividly, and creating distinctive objects of desire," he argued.

More For You

Apollo-BCCI

The Board of Control for Cricket in India (BCCI) said the new contract with Apollo Tyres runs until March 2028. (Photo: BCCI)

Apollo Tyres replaces Dream11 as Team India’s lead sponsor until 2028

INDIAN cricket has signed Apollo Tyres as its new lead sponsor after fantasy sports platform Dream11 ended its contract following a government ban on online gambling.

The men's team travelled to the United Arab Emirates for the ongoing Asia Cup without a sponsor on their shirts after Dream11 exited the deal, which was worth about $44 million and was set to run until 2026.

Keep ReadingShow less
Sydney Sweeney

Filming is tentatively planned for early 2026

Getty Images

Sydney Sweeney offered £45m to star in big-budget Bollywood film

Highlights:

  • Sydney Sweeney reportedly offered £45m for a leading role in a major Bollywood film
  • The package includes £35m in fees and £10M in sponsorship deals
  • Filming is tentatively planned for early 2026 across New York, Paris, London, and Dubai
  • The project could make Sweeney one of the highest-paid Hollywood stars to join Indian cinema

A record-breaking offer

Hollywood actor Sydney Sweeney has reportedly been approached with a staggering £45M deal to star in one of the most expensive Bollywood films ever produced.

The 28-year-old Euphoria and The White Lotus star is said to have been offered £35m in fees plus an additional £10m through sponsorship agreements.

Keep ReadingShow less
Toshi.bet: Revolutionizing Crypto Gaming with High Rewards and Innovative Gameplay

Toshi.bet: Revolutionizing Crypto Gaming with High Rewards and Innovative Gameplay

Introduction

In the rapidly evolving world of crypto casinos, one platform is standing out for its innovative gameplay, unmatched rewards, and community-driven growth — Toshi.bet. Recognized by CoinMarketCap as a pioneer in crypto gaming, Toshi.bet is transforming how players interact with digital assets while gaming.

Why Toshi.bet Is Leading the Crypto Casino Industry

1. Best Rewards in Crypto Gaming

Keep ReadingShow less
China Nvidia chip ban

Nvidia boss Jensen Huang has said he is “disappointed” following reports

iStock

China reportedly bans Nvidia chip sales as CEO expresses disappointment

Highlights:

  • China’s Cyberspace Administration has reportedly ordered tech firms to stop using Nvidia’s AI chips
  • Nvidia CEO Jensen Huang says he is “disappointed” but will remain “patient”
  • Huang is visiting the UK alongside other tech leaders during Donald Trump’s state visit
  • Nvidia became the world’s first $4tn company earlier in 2025 amid the AI boom

Huang responds to reported China directive

Nvidia boss Jensen Huang has said he is “disappointed” following reports that China has told its leading technology firms to halt purchases of the company’s artificial intelligence chips.

Speaking to reporters in the UK, Huang added that he would remain “patient” in light of the reported order from China’s internet regulator, the Cyberspace Administration. “There are a lot of places we can’t go to, and that’s fine,” he said.

Keep ReadingShow less
Tagenarine Chanderpaul,

Tagenarine Chanderpaul. (Photo by PAT HOELSCHER/AFP via Getty Images)

Chanderpaul, Athanaze return as West Indies name squad for India tour

BATSMEN Tagenarine Chanderpaul and Alick Athanaze were recalled to the West Indies ranks when they were named in the squad to tour India on Tuesday (16) while left-arm spinner Khary Pierre is included for the first time.

The two-Test series, with matches in Ahmedabad and Delhi, marks the West Indies' first tour to India since 2018 and forms part of the World Test Championship.

Keep ReadingShow less