Jaguar Land Rover April sales decline by 13 per cent

INDIAN conglomerate owned Jaguar Land Rover (JLR) today (10) reported a 13.3 per cent drop in its total retail sales at 39,185 units last month, year-on-year basis.

Tata Motors-owned Land Rover sales stood at 27,723 units in April, down 13.1 per cent when compared to April 2018.

Jaguar sales were at 11,462 units, down 13.7 per cent.

Retail sales of JLR in the UK recorded a rise of 12.1 per cent followed by North America where the carmaker witnessed an increase of 9.6 per cent.

However, these gains were offset by weak demand as the carmaker recorded a drop of 45.7 per cent in its retail sales in China.

Retail sales of Britain’s biggest carmaker fell by 22.3 per cent and 5.5 per cent in Overseas market and Europe respectively in April.

The introduction of the all-electric Jaguar I-PACE and the sales ramp up of the new Range Rover Evoque continue to be encouraging, however, retail sales of other models were lower primarily reflecting the continuing weaker market conditions in China, JLR said in a statement.

Felix Brautigam JLR chief commercial officer said: “Although this was a tough month for us due to continuing pressures in China, we are delighted to see good growth in the UK and the US. Once again we strongly outperformed the UK market and the US marked its best-ever April sales. This reflects the strength of our brands and continued demand for our unique and evolving product line-up.”

JLR total retail sales for the calendar year to date (January – April 2019) were 198,101 vehicles, down 9.1 per cent compared to the same period last year.