The Indian Premier League on Tuesday (31) launched its campaign to expand the world's richest cricket tournament by seeking bids to run a new team.
The IPL had said it would increase the tournament from eight to 10 teams for the 2022 season, but its tender announcement only put one of those up for grabs.
Sports industry experts have said a backer may have to commit to a $300 million budget to get a franchise as well as pay fees up front.
But major Indian groups including the Adani mining and trading conglomerate are said to be waiting to enter.
"The governing council of the IPL invites bids to acquire the right to own and operate one of the two new teams proposed to be introduced to take part in the Indian Premier League from the IPL 2022 season, through a tender process," the IPL said in a statement.
Candidates have until October 5 to ask for tender details and a decision could be made the same month. The IPL did not say when the competition for the second team would be launched.
The IPL, which is said to bring billions of dollars to the Indian economy each year, has battled with the coronavirus pandemic for the past two years.
In 2020, the whole tournament was moved to the United Arab Emirates. This year the event was suspended in April as a devastating Covid-19 wave hit India and it will now be finished in the UAE from September 19.
The IPL and its Board of Control for Cricket in India masters stand to make more than $100 million a year from the expansion through increased fees and media rights.
But increasing the IPL to 10 teams will mean more matches and making the foreign stars who come from around the world commit to a longer tournament.
The International Cricket Council and other major cricket nations have expressed some concerns that a longer IPL will eat into an already crowded international calendar.
The eight teams currently play each other twice and then the top four go into playoffs for the final.
Media reports said IPL chiefs will probably split the league into two five team groups and hold playoffs for the final, which would mean the current 60 match tournament would be spread over 74 matches.
Ahmedabad, Kochi, Lucknow, Pune, Ranchi have been spoken of as the cities likely to be the base for the new teams. Adani is based in Ahmedabad.
The IPL's ambitions to become a global leader have been boosted by deals such as the move made in June by Redbird -- a US capital fund which has stakes in the owners of Liverpool football club and the Boston Red Sox baseball side -- to buy 15 percent of the Rajasthan Royals.
So, Kajol and Twinkle Khanna’s show, Two Much, is already near its fourth episode. And people keep asking: why do we love watching stars sit on sofas so much? It’s not the gossip. Not really. We’re not paying for the gossip. We’re paying for the glimpse. For the little wobble in a voice, a tiny apology, a family story you recognise. It’s why Simi’s white sofa mattered once, why Karan’s sofa rattled the tabloids, and why Kapil’s stage made everyone feel at home. The chat show isn’t dead. It just keeps changing clothes.
Why Indian audiences can’t stop watching chat shows from Simi Garewal to Karan Johar Instagram/karanjohar/primevideoin/ Youtube Screengrab
Remember the woman in white?
Simi Garewal brought quiet and intimacy. Her Rendezvous with Simi Garewal was all white sets and soft lights, and it felt almost like a church for confessions. She never went full interrogation mode with her guests. Instead, she’d just slowly unravel them, almost like magic. Amitabh Bachchan and Rekha, they all sat on that legendary white sofa, dropping their guard and letting something real slip out, something you’d never stumble across anywhere else. The whole thing was gentle, personal, and almost revolutionary.
Simi Garewal and her iconic white sofa changed the face of Indian talk showsYoutube Screengrab/SimiGarewalOfficial
Then along came Karan Johar
Let’s be honest, Karan Johar changed the game completely. Koffee with Karan was the polar opposite. Where Simi was a whisper, Karan was a roar. His rapid-fire round was a headline machine. Suddenly, it stopped being about struggles or emotions but opinions, little rivalries, and that full-on, shiny Bollywood chaos. He almost spun the film industry into a full-blown high school drama, and honestly? We loved it up.
Kapil Sharma rewired the format again and took the chat show, threw it in a blender with a comedy sketch, and created a monster hit. His genius was in creating a world or what we call his crazy “Shantivan Society” and making the celebrities enter his universe. Suddenly, Shah Rukh Khan was being teased by a fictional, grumpy neighbour and Ranbir Kapoor was taunted by a fictional disappointed ex-girlfriend. Stars were suddenly part of the spectacle, all halos tossed aside. It was chaotic, yes, but delightfully so. The sort of chaos that still passed the family-TV test. For once, these impossibly glamorous faces felt like old friends lounging in your living room.
Kajol and Twinkle’s Amazon show Two Much feels like friends talking to people in their circle, and that matters. What’s wild is, these folks aren’t the stiff, traditional hosts, they’re insiders. The fun ones. The ones who know every secret because, let’s be honest, they were there when the drama started. On a platform like Amazon, they don’t have to play for TRPs or stick to a strict clock. They can just… talk.
People want to peep behind the curtain. Even with Instagram and Reels, there’s value in a longer, live-feeling exchange. It’s maybe the nuance, like an awkward pause, a memory that makes a star human, or a silly joke that lands. OTT gives space for that. Celebs turned hosts, like Twinkle and Kajol in Two Much or peers like Rana Daggubati in Telugu with The Rana Daggubati Show, can ask differently; they make room for stories that feel earned, not engineered.
How have streaming and regional shows changed the game?
Streaming freed chat shows from TRP pressure and ad breaks. You get episodes that breathe. Even regional versions likeThe Rana Daggubati Show, or long-running local weekend programmes, prove this isn’t a Mumbai-only appetite. Viewers want local language and local memories, the same star-curiosity in Kannada, Telugu, or Tamil. That widens the talent pool and the tone.
From White Sofas to OTT Screens How Indian Talk Shows Keep Capturing HeartsiStock
Are shock moments over?
Not really. But people are getting sick of obvious bait. Recent launches lean into warmth and inside jokes rather than feeding headlines. White set, gold couch, or a stage full of noise, it doesn’t matter. You just want to sit there, listen, get pulled into their stories, like a campfire you can’t leave. We watch, just curious, hoping maybe these stars are a little like us. Or maybe we’re hoping we can borrow a bit of their sparkle.
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