INDIA needs to demonstrate its willingness to be a part of the global supply chain by taking steps towards resolving larger market access issues, a top US diplomat has said, expressing hope that a bilateral trade deal being negotiated can be a "stepping stone" to more ambitious trade liberalisation.
Speaking at a programme to commemorate the 60th anniversary of president Eisenhower's Historic Visit to India, Acting Assistant Secretary of State for South and Central Asia, Alice G Wells, said the trade talks between India and the US are going on well.
“The talks are in a better place. They take much longer than we would like. The deal will be modest but hopefully a stepping stone to more ambitious trade liberalisation,” Wells said during the programme organised jointly by the South Asia Center of the Atlantic Council and The Asia Group.
She said India needs to demonstrate to the international community its willingness to become a part of the global supply chain.
"But this is something we really see India needing to demonstrate, not just to the United States, but to the international community, its willingness to become a part of that global supply chain. This could, we hope, also be a first step towards resolving larger market access issues, including in sectors affected by India's data localisation and e-commerce policies," Wells said.
“Our goal remains to continue expanding trade and investment in a way that's fair, balanced and reciprocal,” she added.
Noting that the bilateral trade between India-US grew to $142 billion, Wells said that the two countries are doing well and increasing the amount of trade, with the deficit decreasing largely due to strategic investments by India in energy imports.
She said there is an intense interaction between US Trade Representatives and India.
In September, US president Donald Trump said that America will soon have a trade deal with India to boost economic ties between the two nations.
India is demanding exemption from high duties imposed by the US on certain steel and aluminium products, resumption of export benefits to certain domestic products under their Generalised System of Preferences (GSP), greater market access for its products from sectors, including agriculture, automobile, auto components and engineering.
The US, on the other hand, wants greater market access for its farm and manufacturing products, dairy items and medical devices, and cut on import duties on some information and communications technology (ICT) products.
“I think there's a high expectation based on the conversations between President Trump and Prime Minister (Narendra) Modi that a deal will be finished and that will serve as a stepping stone for what need to be broader conversations," she said.
"We spend a lot of time talking to private sector who are very focused on emerging legislation in India on data localisation, privacy, e-commerce. These are issues that we're all grappling with,” she said.
Wells said in general, the US is concerned about the growing data protectionism that is seen worldwide.
The two countries have demonstrated phenomenally what they can accomplish when there is free flows of data.
“We estimate about eight per cent of India's GDP can be attributed to IT companies that rely on this free flow of data that we should be able to propel forward a data relationship that sets a high standard for the free flow," Wells said.
Asserting that nobody can doubt that under the Trump administration “trade is strategic”, Wells said having a fair and reciprocal trade is the “foremost issue” for President Trump.
“When I speak to major companies and they talk about how they assess, everyone's excited about India and wants to be in India and part of what's going to happen in India. But it shouldn't just be for producing for the domestic market,” she said.
“If India wants to be an exporter, if India wants to use trade to drive job production and to address some of the economic challenges it's currently facing, it needs to be competitive in its exports, which many companies say right now, it's not because of the tariff barriers,” Wells said.
“So, this is not just a US-India trade issue. It goes to the very ambitions of what India wants to achieve and what we want to achieve with India,” Wells said.
India's exports to the US in 2018-19 stood at $52.4bn, while imports were $35.5bn.
So, Kajol and Twinkle Khanna’s show, Two Much, is already near its fourth episode. And people keep asking: why do we love watching stars sit on sofas so much? It’s not the gossip. Not really. We’re not paying for the gossip. We’re paying for the glimpse. For the little wobble in a voice, a tiny apology, a family story you recognise. It’s why Simi’s white sofa mattered once, why Karan’s sofa rattled the tabloids, and why Kapil’s stage made everyone feel at home. The chat show isn’t dead. It just keeps changing clothes.
Why Indian audiences can’t stop watching chat shows from Simi Garewal to Karan Johar Instagram/karanjohar/primevideoin/ Youtube Screengrab
Remember the woman in white?
Simi Garewal brought quiet and intimacy. Her Rendezvous with Simi Garewal was all white sets and soft lights, and it felt almost like a church for confessions. She never went full interrogation mode with her guests. Instead, she’d just slowly unravel them, almost like magic. Amitabh Bachchan and Rekha, they all sat on that legendary white sofa, dropping their guard and letting something real slip out, something you’d never stumble across anywhere else. The whole thing was gentle, personal, and almost revolutionary.
Simi Garewal and her iconic white sofa changed the face of Indian talk showsYoutube Screengrab/SimiGarewalOfficial
Then along came Karan Johar
Let’s be honest, Karan Johar changed the game completely. Koffee with Karan was the polar opposite. Where Simi was a whisper, Karan was a roar. His rapid-fire round was a headline machine. Suddenly, it stopped being about struggles or emotions but opinions, little rivalries, and that full-on, shiny Bollywood chaos. He almost spun the film industry into a full-blown high school drama, and honestly? We loved it up.
Kapil Sharma rewired the format again and took the chat show, threw it in a blender with a comedy sketch, and created a monster hit. His genius was in creating a world or what we call his crazy “Shantivan Society” and making the celebrities enter his universe. Suddenly, Shah Rukh Khan was being teased by a fictional, grumpy neighbour and Ranbir Kapoor was taunted by a fictional disappointed ex-girlfriend. Stars were suddenly part of the spectacle, all halos tossed aside. It was chaotic, yes, but delightfully so. The sort of chaos that still passed the family-TV test. For once, these impossibly glamorous faces felt like old friends lounging in your living room.
Kajol and Twinkle’s Amazon show Two Much feels like friends talking to people in their circle, and that matters. What’s wild is, these folks aren’t the stiff, traditional hosts, they’re insiders. The fun ones. The ones who know every secret because, let’s be honest, they were there when the drama started. On a platform like Amazon, they don’t have to play for TRPs or stick to a strict clock. They can just… talk.
People want to peep behind the curtain. Even with Instagram and Reels, there’s value in a longer, live-feeling exchange. It’s maybe the nuance, like an awkward pause, a memory that makes a star human, or a silly joke that lands. OTT gives space for that. Celebs turned hosts, like Twinkle and Kajol in Two Much or peers like Rana Daggubati in Telugu with The Rana Daggubati Show, can ask differently; they make room for stories that feel earned, not engineered.
How have streaming and regional shows changed the game?
Streaming freed chat shows from TRP pressure and ad breaks. You get episodes that breathe. Even regional versions likeThe Rana Daggubati Show, or long-running local weekend programmes, prove this isn’t a Mumbai-only appetite. Viewers want local language and local memories, the same star-curiosity in Kannada, Telugu, or Tamil. That widens the talent pool and the tone.
From White Sofas to OTT Screens How Indian Talk Shows Keep Capturing HeartsiStock
Are shock moments over?
Not really. But people are getting sick of obvious bait. Recent launches lean into warmth and inside jokes rather than feeding headlines. White set, gold couch, or a stage full of noise, it doesn’t matter. You just want to sit there, listen, get pulled into their stories, like a campfire you can’t leave. We watch, just curious, hoping maybe these stars are a little like us. Or maybe we’re hoping we can borrow a bit of their sparkle.
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