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How to stop being envious

REDUCED TIME ON SOCIAL MEDIA PLATFORMS CAN HELP, BUT DEVOTIONAL SERVICE TO LORD IS ULTIMATE ANSWER

How to stop being envious

ONCE when I lived next door to a famous couple, I’d regularly watch a current of people flow past my house to go to theirs and feel a surge of envy. Compared to them, I was downright unpopular and that was painful.

 Pain, however, is not the only emotion envy can evoke. Envious people can also feel hostile, resentful, angry and irritable; we’re likely to feel ungrateful for our assets and circumstances; and we can be anxious and depressed. Envy can harm our mental well being and ability to get along with others. Envy also blocks our spiritual progress. Sri Krishna says the reason he chose to speak the Bhagvad Gita to Arjun was because Arjun had the unique qualification of being non-envious (Gita 9.1). 


 Looked at analytically, envy is ironic. When I covet another’s popularity, bank balance, looks, talent, power, intelligence or whatever, I become envious because I think that not having that asset is making me unhappy and having it will make me happy. Yet, the emotion of envy itself makes me miserable. Being envious eradicates happiness. 

 Naturally, we ask, how can I rid myself of envy? There are certainly mundane steps we can take, for example, we can reduce our social media time. Envy is the result of comparing ourselves with others and due to social media, such comparisons have increased exponentially. So, rather than comparing myself with others, I can learn to compare my present self with my past self. Such a technique may help, but in fact envy is so insidious there’s no quick fix to be rid of it. It takes knowledge, time and effort. 

 The process begins with an understanding of karma. Krishna says, “Action pertaining to the development of the material bodies of the living entities is called karma, or fruitive activities” (Gita 8.3). The body and mind we, as spiritual beings, inhabit are not ours by accident, although modern science would have us think so. In fact, not only our body and mind, but also the circumstances we find ourselves in are results of our previous activities, our karma. Similarly, this applies to the circumstances others are in. A jailed criminal may envy the free person, but he must admit his own actions put him where he is. He didn’t get there by chance. 

 If we can accept the law of karma and see others’ good fortune as the result of their past piety, it helps us become detached and freed from the grip of envy. Just as there was a great flow of people to my neighbour’s house, a great flow of reactions from our previous actions have created the situation we currently find ourselves in. Instead of bemoaning my fate, I live with it knowing it’s what’s due me. Unlike manmade laws, the law of karma is inescapable. We may not understand it or like it, but nonetheless we get what we deserve. Accepting the law of karma changes our entire perspective on life. 

 In his introduction to the Bhagvad Gita As It Is, Srila Prabhupada, the founder of the Hare Krishna movement, writes “The Lord, the living entity, material nature and time are all interrelated and are all eternal. However, the other item, karma, is not eternal. The effects of karma may be very old indeed. We are suffering or enjoying the results of our activities from time immemorial, but we can change the results of our karma, or our activity, and this change depends on the perfection of our knowledge.” 

 To change the results of our karma, we act in relationship to Krishna, for he alone can vanquish all the karmic reactions due us. This is called Krishna-karma. For example, we do business for Krishna by acknowledging that he is the proprietor of the business and the enjoyer of the profits of the business. Those profits can be used to construct a temple for Krishna, and this is also Krishna-karma. If we don’t have the means to do a big project, we can cleanse Krishna’s temple, for that’s equally Krisna-karma. We can grow fruits, flowers and vegetables to offer to Krishna. Acting for Krishna is called devotional service or bhakti and Krishna says, it’s “joyfully performed.” In Srila Prabhupada’s words, “Devotional service to the Lord is not an activity of this material world; it is part of the spiritual world, where eternity, bliss and knowledge predominate” (Gita 9.29 purport). Devotional service doesn’t produce a reaction; there’s no karma involved. 

 Bhakti, devotional service, is the ultimate cure for envy. As we engage in it, we’ll discover encouraging signs that we’re progressing: we’ll view others in a positive light, we’ll be happy for their achievements and glorify their successes – in my case, I’ll be delighted to see admirers filling my neighbour’s home. 

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.