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Horror comedy Bhoot Police announced

Horror films are passé because now it is time to give a twist to the done to death genre and make horror-comedies. Yes, that is absolutely right! After the earth-shattering success of Rajkummar Rao and Shraddha Kapoor’s Stree (2018), horror comedies have caught the imagination of several Bollywood filmmakers.

Apart from Rooh-Afza and Laxmi, the next horror comedy set to hit the shooting floor soon is the Pawan Kriplani directorial Bhoot Police. We carried a story on the project a few weeks ago, but today actress Fatima Sana Shaikh, who plays the female lead in the film, confirmed the project officially.


The Dangal (2016) actress took to her Instagram account to announce the film, which also stars Saif Ali Khan and Ali Fazal as male leads. "Ghost hunting is a hilariously spooky business! Presenting the cast of Bhoot Police,” posted the actress along with a fun photo of the trio.

To be produced by Fox Star Studios, Bhoot Police has been planned as a franchise film. It is set to become the first horror comedy which will hit theatres in 3D. Filming is slated to begin in August this year.

More details are awaited.

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Growing focus on personality rights as misuse of celebrity likeness increases online

Getty Images - Instagram/ wajayesha.official

Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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