Google will buy a $4.5 billion stake in Reliance's digital unit and jointly develop an entry-level smartphone with the Indian conglomerate, the two companies said on Wednesday (15) as global tech giants race to grab a share of the country's massive market.
"We are delighted to welcome a household name in India and worldwide, Google, and have signed a binding partnership and investment agreement," which will give the US firm a 7.7 per cent stake in Jio Platforms, Reliance chairman Mukesh Ambani told shareholders at the oil-to-telecom behemoth's annual meeting.
The two firms will also develop "an Android-based smartphone operating system", Ambani said, adding: "India is at the doorstep of (the) 5G era."
"We believe we can design (an) entry-level 4G, or even 5G smartphone, for a fraction of its current cost," he said, vowing to "make India free of 2G".
"With cheap smartphones and data, millions of Indians came online and Jio had a big role in it. Our goal is to bring a billion Indians online," Google's chief executive Sundar Pichai said in a pre-recorded video message released at the meeting.
Major players including Facebook, Intel and others have already ploughed some $15 billion into Jio Platforms this year, as Ambani -- India's richest man -- seeks to take on US giants Amazon and Walmart in India's growing online retail sector.
The tycoon, who upended India's telecom sector after launching the Jio mobile service in 2016, is looking to roll out an e-commerce initiative that will tap into its huge 388-million-strong subscriber base.
Jio's mobile offering clobbered the competition, offering huge discounts on its services and forcing rival firms to crash out after they were unable to keep up.
- Chinese competition -
Reliance is locked in a fierce battle with Amazon and Walmart for a share of India's e-commerce market and Ambani's plan to launch an affordable smartphone will see him compete with Chinese manufacturers who have a strong foothold in the South Asian nation.
"The target is Chinese smartphone makers. Reliance wants to give tough competition to the Chinese companies in the smartphone category and that is something they will build towards," Forrester Research senior forecast analyst Satish Meena told AFP.
Prime minister Narendra Modi -- seen as an ally of Ambani -- has long pushed a "Make in India" strategy and urged foreign businesses to manufacture goods locally.
He has also asked domestic consumers to "go vocal for local".
In recent months Ambani has raised more than $22 billion in a rights issue and through selling stakes in Jio Platforms, and announced last month that Reliance was now net debt-free as a result.
The 63-year-old businessman, whose wealth ballooned on the back of India's telecoms boom, lives with his family in a 27-storey luxury Mumbai skyscraper reputed to have cost more than $1 billion.
The deal followed Google's announcement on Monday that it would invest $10 billion in India over the next five to seven years.
Foreign firms have spent tens of billions of dollars in India in recent years as they fight for a piece of the Asian giant's burgeoning digital economy.
London vacancies up 9 per cent in Q3 2025, with fintech roles already surpassing all of 2024’s recruitment.
AI positions offer salaries 20 per cent higher than non-AI roles, reflecting fierce competition for skilled professionals.
Near-shoring boosts junior roles in Belfast and Glasgow, but London dominates senior, strategic appointments.
Jobs soar
Artificial intelligence and financial technology are driving job growth in London’s financial sector, with vacancies up 9 per cent year-on-year in Q3 2025, according to Morgan McKinley’s latest Employment Monitor.
Mark Astbury, director at Morgan Mckinley , noted that fintech roles have proved particularly resilient, with companies advertising 6,425 positions already exceeding the entirety of 2024’s recruitment activity. Banks, consumer finance organisations, and ambitious startups are prioritising senior and strategic appointments, particularly in AI strategy, corporate finance, and technology leadership roles.
The rebound represents a marked reversal from Q2 2025, when trade tariff uncertainties prompted hiring freezes. Employers have now resumed delayed recruitment efforts, though the forthcoming UK Autumn Budget in November may yet influence hiring trajectories.
Notably, near-shoring trends are emerging, with regions including Belfast and Glasgow capturing junior-level roles. London, however, retains its stranglehold on high-value, strategic positions. Much now depends on the Autumn Budget and whether it reassures employers or adds further cost pressures that will set the tone for hiring into early 2026.
AI and tech talent
Forbes Advisor research reveals that 79 per cent of UK workers use generative AI at work, while 85 per cent are aware of AI language models like ChatGPT. However, 59 per cent of Brits express concerns about AI, with primary worries including skill loss, job displacement, privacy issues, and autonomous decision-making without human oversight.
The surge underscores London’s position as the United Kingdom’s preeminent hub for technology-driven financial services. Greater London now hosts 1,387 AI-focused enterprises, including heavyweight firms DeepMind and BenevolentAI, making the capital an irresistible draw for major financial institutions, fintech pioneers, and specialist tech firms seeking talent.
The labour market shift reflects wider structural changes within financial services. Automation is dampening demand for graduate and administrative roles, while AI-related positions command salaries approximately 20 per cent higher than comparable non-AI posts a premium reflecting intense competition for skilled professionals.
Investment underpins this expansion. The Government has committed £2.3 billion to AI initiatives since 2014, while companies increasingly deploy generative models and computer vision technologies to streamline operations, strengthen compliance, and innovate service delivery.
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