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Fox Star Studios’ Dil Bechara locks release date

Toplined by Sushant Singh Rajput and Sanjana Sanghi, Fox Star Studios’ Bollywood offering Dil Bechara has locked a date for its theatrical release in India. Formerly called Kizie Aur Manny, the romantic film will enter theatres on 29th November, 2019.

For the uninitiated, Dil Bechara is a Hindi remake of Hollywood hit The Fault In Our Stars (2014), which itself was based on a novel of the same name. It revolves around a young girl who is suffering from cancer and how her life changes completely after she meets a boy at a support group.


Confirming the release date of the film, noted film critics and trade analyst Taran Adarsh wrote on his Twitter handle, “Release date confirmed. Sushant Singh Rajput and Sanjana Sanghi (starrer) Dil Bechara to release on 29 Nov 2019. Directed by Mukesh Chhabra. Produced by Fox Star Studios.”

Mukesh Chhabra, who is the leading casting director in Bollywood, is making his directorial debut with Dil Bechara. Interestingly, it was Chhabra only who gave Sushant Singh Rajput his first break in Bollywood by casting him in Abhishek Kapoor’s Kai Po Che (2013).

Don’t miss Dil Bechara in cinemas on 29th November, 2019.

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Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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